The best social media ads go by in the blink of an eye. Video needs to load instantly on every device, and only fast video will keep people’s attention long enough to make a full pitch. That’s why social media videos are trending shorter and shorter. As this data from Facebook and Nielson shows, the highest impact is made in the first 10 seconds of viewing. Many brands have adapted rather quickly to this trend, and your business can, too. …
Tag: instagram ads
In a mobile video, every pixel matters. Video dimensions can determine whether or not someone sees your video. Since screens are small, you need to take up all the real estate you can get. When you plan and shoot an original video, of course, you want to use the footage as much as possible. However, to get the best results, you need to optimize for the devices and platforms where your video will be viewed. This is the subject of …
We already know that Instagram Stories are a highly engaging video format. But the real value of Instagram Story ads isn’t in the video itself, but the connection you make with the person on the other end. Since Facebook’s ad manager lets you deliver your Stories to highly targeted audiences, you can create precise messaging that resonates with the individual. The best Stories ads build on that intimacy between audience and content creator. Crafting a targeted message will lead to …
If you’re looking through your Facebook feed, what’s one of the first things that might actually get you to stop scrolling? For many people, the answer to that question is “video.” Auto-playing video– even without sound-– pretty much demands attention long enough that it gets users engaged and wanting to watch. That initial ability to get a user to stop scrolling is important, and video ads have it in spades. A lot of brands, however, still struggle when it comes …
Instagram Stories might be the most captivating feature in the history of social media. Since the introduction of Stories, in 2016, Instagram engagement by its billion users has ballooned to an average of 30 minutes per day. “Those under the age of 25 spend more than 32 minutes a day on Instagram, on average, while those age 25 and older spend more than 24 minutes a day,” Instagram wrote in an anniversary press release. People spend so much time on Instagram …