When you’re creating video content for your marketing campaigns, how do you decide which selling points, emotional appeals, and stories will resonate most with your audience? What about different segments within your main audience? Whether you do it intentionally or not, you’re likely considering some version of a buyer persona when deciding what messages your audience would be most responsive to. In this post, we’re going to discuss how to create buyer personas that actually work and how you can …
Tag: instagram ads
Social Media Marketing World 2018 Imagine the world’s largest social media marketing conference. Where the industry’s top social media professionals are sharing fresh and exclusive insights. Ideas that will transform your marketing, your content, and your business. Note: Not going to Social media marketing world? Don’t worry, Shakr will share with you our favourite insights during and after the conference. Hosted by Social Media Examiner, the world’s leading online social media magazine for businesses, offering the leading podcast and live …
Facebook Ads is constantly updating their interface with new features, but it’s not all that often that we get new ad types all together. Instagram Story Ads is the newest ad type and placement that we’ve gotten recently, and it’s an incredible platform to include in your video marketing efforts. Because Instagram Story Ads is an entirely new ad format and is different from anything else that we’ve seen from Facebook Ads, it’s important to approach it as entirely new. …