Let’s say that you love hiking, and you see a Facebook ad for a pair of hiking boots. The ad looks interesting, but it’s a brand you aren’t familiar with, and you don’t really need them. Do you buy? Probably not. But then you see another ad in a week or so, and this time you think “why not click?” There are a ton of great testimonials, and they look great. But you still don’t need them. Until a week later, you see …
Tag: Facebook ads
Facebook Ads is complicated. There’s no getting around that. There’s a big learning curve every step of the way. You have to get used to the interface, learn best practices, understand the targeting system, and make calculated decisions based on bids, placements, and so much more. Then, once you learn all this, the hard part still isn’t over. When you got to scale your campaigns in number and budget, the typical create-an-ad tool just didn’t seem to cut it. Power …
Have you ever seen an ad for a fitness app or meal plan kit and thought “I have to try that?” Maybe it makes sense for your lifestyle or speaks to a hidden desire you have. Fitness ads are most effective when they speak to aspects of identity. And brands do that in two ways. The Identity Matrix: aspirational vs. relatable content Social media has made healthy living more accessible than ever before. Now, whenever you log into Facebook, YouTube, …
When you’re creating video content for your marketing campaigns, how do you decide which selling points, emotional appeals, and stories will resonate most with your audience? What about different segments within your main audience? Whether you do it intentionally or not, you’re likely considering some version of a buyer persona when deciding what messages your audience would be most responsive to. In this post, we’re going to discuss how to create buyer personas that actually work and how you can …
I’d been handling a client’s social media marketing for several years and was familiar with the setup that I knew. I was floored when I started managing social media for a second client much later on, and was exposed to Facebook’s business manager for the first time. When I first saw it, I was confused. I thought the interface was a little clunky, and I was often stumped trying to find the right place to manage the Pages I was …