We talk a lot about how important split testing is. Split testing (or “A/B testing”) allows you to test multiple variations of your ad campaigns to see your audience responds to, and from there you can start to work out why. Before you actually test your theories, after all, they are just that– theories. But how exactly should you split test your campaigns? How many factors of your ads should you be testing, and how do you budget for it, …
Tag: Facebook ads
The best social media ads go by in the blink of an eye. Video needs to load instantly on every device, and only fast video will keep people’s attention long enough to make a full pitch. That’s why social media videos are trending shorter and shorter. As this data from Facebook and Nielson shows, the highest impact is made in the first 10 seconds of viewing. Many brands have adapted rather quickly to this trend, and your business can, too. …
In a mobile video, every pixel matters. Video dimensions can determine whether or not someone sees your video. Since screens are small, you need to take up all the real estate you can get. When you plan and shoot an original video, of course, you want to use the footage as much as possible. However, to get the best results, you need to optimize for the devices and platforms where your video will be viewed. This is the subject of …
Facebook Ads has long been used to attract cold audiences and usher them along the digital sales funnel with the hopes of turning them into leads and then customers. Retargeting made that process easier, but lead generation, in particular, was sometimes still difficult because mobile users didn’t want to take the time to fill out all those forms on their phones. Facebook’s lead generation ads changed that. About two years ago, Facebook rolled out a mobile-only ad format (which now …
If you’re looking through your Facebook feed, what’s one of the first things that might actually get you to stop scrolling? For many people, the answer to that question is “video.” Auto-playing video– even without sound-– pretty much demands attention long enough that it gets users engaged and wanting to watch. That initial ability to get a user to stop scrolling is important, and video ads have it in spades. A lot of brands, however, still struggle when it comes …