Style is personal, and Facebook fashion ads are starting to reflect that. The savviest fashion marketers on Facebook have zeroed in on their audiences, tailoring content to a sense of personal style. You, too, can design videos that resonate with your customers’ unique tastes. Here, we’ve curated some of the best recent fashion ads to inspire your next video campaign. Wander Beauty makes its audience feel seen A makeup company that shows faces is kind of a no-brainer, since focusing …
Tag: Facebook ads
Whether you’ve built a standalone app with the goal of being the next candy crush or an app that’s meant to bolster what your business already sells, promoting your app can be difficult. Not only do you have to get it in front of your target audience (which is particularly difficult for apps that don’t exist along a coinciding business, like Snapchat), but you also have to show users the value of the app, convince them to download, and then …
There’s a lot of different factors that go into creating a stellar Facebook Ad. You need the right targeting strategy, the perfect image or video, and a strong bid. All these things matter, and it’s easy for them to overshadow another crucial part of Facebook Ads: the copywriting. I’m a content marketer and copywriter by trade who started offering social media management and advertising services after I saw how heavily writing influenced success there. Being a writer first, I’ve been …
As a user, have you ever noticed that you use Facebook differently on mobile than on desktop? I have. On desktop I’ve typically visited the site deliberately, I’m more likely to click on an ad or purchase from one, and I’m more likely to take my time browsing. On mobile, I scroll faster, stopping only when something catches my attention, which is often a video, and if it’s not fitted to my screen I keep on scrolling. I’m not the …
When I was in sales at Kay Jewelers, I learned to recognize The Pause. This is what happened when I tested closing, and the customer just wasn’t quite there yet. They got a wrinkle in their brow, frowned, and normally threw in a “hmmmmmm” for good measure. They weren’t ready to buy, but they were so close. And I knew that I had to do something else to convince them to buy or they’d walk on a piece of jewelry …