More and more social media sites are adding native video to their platforms, and LinkedIn is the latest to do so. In a feature that’s been rolling out for about a little over a month, LinkedIn users can now (or will soon be able to) share videos directly onto their timeline. We’ve seen how video has transformed other platforms—it now dominates Facebook, Instagram, and even Twitter. This new feature has gotten a lot of attention so far, so in this …
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In our last post, we took a look at how much it actually costs to hire someone else to come in and create your own marketing videos. With costs of a single video being over a staggering thousand-dollar price point, it was clear that most small and medium businesses won’t have the budget to hire professional videographers to make every single marketing video they need—especially not at the current required level of output. The good news, though, is that you …
The average small business spends about $400 a month on marketing, with less than half of that going to digital marketing. That’s a pretty tight budget, so it’s easy to see why many small businesses automatically assume that quality video marketing is out of their price range. The question becomes how much does video marketing cost? How much does video marketing cost when you hire someone to handle the process from beginning to end? And what can businesses do if …
Last week, a client came to me with a last-minute request: they wanted me to create a video ad to help promote the grand opening of their business, and the promotion needed to start within two days. I said yes, and then I realized that they meant they wanted me to create the actual video. I’m an excellent writer and I’ve got my marketing strategies on lockdown, but I felt like the all the air had been sucked out of …
The last time you made a video for social media, did you keep mobile users in mind? For the majority of businesses, the answer to this question would be “no.” Social media is already mobile-optimized after all—why should your social video not automatically be optimized for mobile? As it turns out, there are several important creative considerations to keep in mind when you’re creating Facebook mobile videos. This goes for both video ad campaigns and Facebook mobile videos that will …