Have you ever had that moment where you know there has to be a more efficient way to do something, but you aren’t exactly sure what it is? And then you get on Google, only to see a million results that just complicate things further? Plenty of SMBs will have that exact experience when they’re trying to decide how and where to invest their marketing budget into tools that will help them the most. Should they get social media management …
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For most social platforms, you have up to 5 seconds to capture a users’ interest before they click away. On some, you have as little as three seconds. And here’s the kicker: in many cases, you need to capture viewer interest without any sound. It’s not all that hard to create a strong video. It’s a lot harder to make viewers care in the same amount of time it takes to ask someone “how are you doing today?” It clearly …
Hiring expert videographers and video editors is insanely expensive. This means that most small and medium-sized businesses are left to handle the video creation process on their own. While we’ve shared plenty of tips on the Shakr blog about how to save money with the right tools, we haven’t talked a lot about how to actually design those professional-quality videos you need to elevate your brand. Now we will. In this post, you’re going to learn the 6 subtle but crucial …
From a marketing standpoint, Twitter presents two enormous challenges: it’s difficult to stand out in users feeds, and the limited character count makes it difficult to get a full point across succinctly. Video can help tackle both of these challenges. Twitter video will automatically stand out in text-dominated feeds, and it simultaneously gives you a little more room to give customers information; even a few seconds of video can give you a lot more room than 120 characters. In this …
We’re all walking around with phones semi-glued to our hands, so it only makes sense that mobile usage has been increasing at a rate fast enough that it has surpassed desktop usage. We’re spending more time than ever on our mobile devices. That may not be ideal for our physical, emotional, and social health, but it definitely works as an advantage for marketers. Not only are we spending more time on mobile, we’re also spending more time watching videos on …