The 6 Tools from Facebook Marketing Partners You Need to Try

Have you ever had that moment where you know there has to be a more efficient way to do something, but you aren’t exactly sure what it is? And then you get on Google, only to see a million results that just complicate things further?

Plenty of SMBs will have that exact experience when they’re trying to decide how and where to invest their marketing budget into tools that will help them the most. Should they get social media management software? Community monitoring tools? Better analytics? Tools to create better content? Even once they decide, they have an enormous list of tools to choose from.

These tools are not all created equal; not every company will offer great customer service, software that is updated with marketing best practices, and proven-to-be-successful products. That’s why we created this list of 6 tools from Facebook Marketing Partners that you know you can trust to improve your marketing strategy overnight.

What is a Facebook Marketing Partner & Why Does This Matter?

Facebook Marketing Partners are companies providing tools that are designed to help you get the most out of your Facebook marketing. These partners go through a rigorous vetting process that evaluates the tools’ capability, expertise, and proven track record of success.

tools from Facebook marketing partners
Facebook marketing partners have this small blue badge they can share on their site

Partners will specialize in one of the seven following areas:

  • Ad technology
  • Community management
  • Creative platforms
  • Small business solutions
  • Advanced onboarding
  • Audience data providers
  • Measurement

If you see that blue “Facebook Marketing Partner” badge, you know that you’ve found a company you can trust. Facebook, as we all know, has exceptionally high standards—they maintain them with their marketing partners.

1. Constant Contact

Constant Contact is a personal favorite for email marketing. They have incredible, high-converting email templates that are fully customizable, an outstanding autoresponder system, and easy-to-use campaign creation.

Once you’ve uploaded your email list, Constant Contact automatically takes over for you- they handle unsubscribes, bounce rates, and inactive emails so they don’t drag down your campaigns.

This software also has my very favorite email tracking tools and analytics so you can see who is opening, sharing, and clicking on your emails in real-time. They have list building tools, image libraries, and even the ability to request donations or that users take surveys in the email campaigns.

After your 60-day free trial, plans start at $20 a month. Well worth it, even when you upgrade to the email-plus plans that start at $45 (which have additional features like autoresponders).

2. Yotpo

Yotpo’s is perhaps the leading tool focusing on reviews and user-generated content.


Brands who use the software can benefit from features like:

  • Mobile-optimized autoresponders sent to encourage customers to leave reviews, sent at the opportune time (based on complex algorithms) to get the best results.
  • Intuitive  display of customer reviews on your website and product pages.
  • Google-crawlable, SERP-indexed reviews that will help your SEO score.
  • Curate, collect, and display photos that were created and shared by customers.
  • Shoppable instagram posts using your profile bio link into a new sales channel.

Pricing isn’t currently listed online, but they do have a “Free Forever” plan that you can use to see if the tool is right for you.

3. AdEspresso

AdEspresso has created ads optimization software that makes it easy to create, split test, monitor, and optimize your Facebook Ad campaigns.

You’ll create the ads through AdEspresso’s interface instead of Facebook’s, and their design allows you to test hundreds of ads in a few hours, instead of a few months. The program will also provide detailed analytics, and automatically analyze all your ads and provide daily actionable suggestions to help you optimize your ads like a pro would.

Facebook marketing partners tools

Other great features include:

  • Ability to auto-sync with your CRM. This will save you a ton of time.
  • Ability to have automatic organic post promotion
  • A full Hootsuite integration (also a Facebook marketing partner)

AdEspresso starts at just $49 a month, but you can get a free 14-day trial to see how it works for you.

4. Salesforce

Salesforce is pretty much an all-in-one CRM to help you increase sales, nurture client relationships, and manage everything from email marketing to commerce. It can be a little overwhelming to visit the site and try to figure out which services and plans you need, but they have a “Solutions” tab where you can find what services they recommend for your business.

All of Salesforce’s services are top-notch. The services & features I most recommend for small businesses and startups include:

  • Their sales platform, where you can track every customer interaction within the platform. This helps you organize leads and keep notes on every single client, increasing sales overtime.
  • The ability to automate everyday tasks.
  • Creating custom apps with their point-and-click tools
  • Salesforce’s easy-build high quality landing pages that even assign leads automatically

Salesforce’s plans range from $25 per month to $150+ depending on your needs, and there’s a free trial so you can see what you think.

5. RetargetApp

Shopify store owners, listen up- this is one you’ll want to pay attention to. RetargetApp is a solution designed for businesses like yours to minimize shopping cart abandonment. The premise is simple: they use Facebook dynamic ads to automatically distribute retargeting campaigns to customers who left your site, showing them the exact products they were considering.

This tool is capable of being 100% automized. They’ll even automatically monitor and optimize your campaigns for you.

Not only is this tool a Facebook marketing partner, it’s also one of Shopify’s top 10 apps.

There aren’t any pricing plans for this one. They’ll charge an additional 10% of whatever your ad spend was for their own commission.

6. Shakr

We were thrilled when Shakr was named a Facebook marketing partner earlier this year, and yes, we may be an eensy bit biased, but we know (and Facebook does, too!) that we can help you with all your video creation needs.

We currently have more than 1,600 video templates, all of which are easy to use; just add videos, images, stock photos, text, and music if you choose and you’re ready to go. You can filter out templates by length, collection type (events, travel, businesses & services), feel (retro, modern, classic) energy levels, aspect ratio, and the platform you intend to share it on.

We’ve tested every single one of our high-converting templates to make sure that they’re up to our standard. This means that they can help you boost your business’s ROI, especially when using our unlimited plans that allow you to make as many videos as you need for one flat monthly fee. With this plan, it’s easier to create several variations of each video to test their effectiveness and find out what’s working best with your customers by running extensive A/B testing campaigns to really drive your message home.

Want to learn more about how we can help you boost ROI with visually-stunning, result-generating video ads? Sign up for your free trial and get started.

Final Thoughts

Facebook marketing partners have quite literally all been certified for excellence. Any software with that blue badge can be trusted to be reliable and excellent quality… and there’s plenty of them. If this post didn’t have the exact solution you were looking for, check out the full list to see if another tool is a better fit for you.

What do you think? Do you use any of the tools on this list? What types of products and services do you wish Facebook would add as a marketing partner? Leave us a comment and let us know! 

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Ana Gotter is a business writer specializing in social media and content marketing, though she writes on a variety of other niches and subjects. She can be contacted at anagotter.com.