Right now, I’m reading “Real Artists Don’t Starve” by Jeff Goins, and he makes an excellent point almost immediately: real artists borrow ideas from those who came before them and recreate them in their own way. This applies to marketers and businesses, too, especially when it comes to video marketing campaigns. If you’re feeling stumped (and even if you aren’t), it’s always a good idea to check out some of the most influential, memorable, and high-performing campaigns that users are …
Blog Posts
Videos are beneficial when used in all areas of marketing. It’s why we have landing page videos and product videos and explainer videos and so much more. We need to be using video, and we should be using it a lot. There’s a catch, though: it’s typically really expensive to create even one outstanding, high quality video. Most businesses believe that creating marketing videos consistently would just be way outside their budget’s wheelhouse. If you’re going through the traditional channels …
You know that Facebook video ads attract attention. You know they’re more likely to be watched than a long-form text ad is to be read. And you know they’re effective at converting leads and sales. But can you definitively prove that to your clients? For that matter, can you prove it to yourself? Can you pull data from your clients’ Facebook ad accounts to show your video ad got them X leads or Y sales? Or are you making “educated …
Landing pages are all designed to get users to take specific actions. These actions can include everything from signing a petition to donating to a charity. Most often, though, landing pages focus on getting users to purchase a product, service, or subscription. Landing page videos can be an extraordinarily effective addition to both the actual landing page, and the marketing materials leading up to getting users to the landing page. They can drive significantly more conversions, and with more customers …
You would never purchase something online without seeing a picture of it first. Product images let you see an item up close and personal, so you can get a feel of what you’re purchasing. Product videos, however, are even more effective for a number of reasons, especially when you know how to optimize them for conversions. In this post, we’re going to go over exactly why all product pages should have videos, different types of product videos, and how to …