We recently announced a partnership with AiChat, an AI-powered conversational customer experience platform. Together we are bringing AiChat’s chatbot marketing campaigns to the next level through user generated personalized videos, which has proven to increase engagement, organic reach, and conversions. User generated Messenger videos for M1 The partnership was recently put to the test on a campaign for M1, a Singapore Telco, who wanted to celebrate individual uniqueness. AiChat and Shakr, both official Facebook Marketing Partners, helped the brand develop …
Blog Posts
No one could have predicted the events of 2020. Brands had to return to the drawing board and reimagined their holiday marketing strategies to keep the business alive. The benefits of eCommerce platforms to online shoppers in 2020 paved the way for shaping this year’s 2021 holiday shopping. In 2020, consumers spent over $784 billion during the holiday season. Despite the pandemic, there was still an increase of more than 8%. It’s safe to say that there’s no reason to …
11.11 2009 marked the beginning of the Singles’ Day shopping holiday in China, which has now grown to become the world’s largest shopping festival. Singles’ Day has become an annual event that has inspired the birth of a variety of sales days throughout China and South-East Asia. All of these dates are now collectively known as Mega Sale Days, which have become popular and more frequent across Southeast Asia. In addition to China and Southeast Asian specific dates like 11.11 …
The growth of video over the past year has been unprecedented. While there has been a notable upward trend for video consumption over the past few years, the pandemic has certainly accelerated it even more. Wyzowl’s 2021 video marketing report showed that the number of businesses using video as a marketing tool, overall, has increased from 61% to 86% since 2016. In fact, a new report commissioned by the Interactive Advertising Bureau from PwC revealed that despite the initial decline …
Video is one of the biggest game-changers in marketing over the past few years. There’s no doubt that videos have become one of the most popular forms of online content consumption today. If video ads are the future of marketing, then brands are stepping into the future right now. Brands may still wonder if this is the right time to invest in video ads, if there are enough targeted consumers interested in watching their videos, or if getting into video …