The COVID-19 outbreak has upended the lives of consumers worldwide. Most notably, it has limited the ability of people to gather together in large quantities. Deciding on what to do to be safe, especially when you consider large celebrations such as holidays, can become an anxiety-inducing process. Governments have pronounced an explicit message that COVID-19 poses an invisible threat to people, and large gatherings outside the house right now are really frowned upon. Stay-at-home orders from the government have dramatically …
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At this point, COVID-19’s economic disruption can already be felt across the globe. To put it frankly, it has been a tough year for businesses this 2020. All signs indicate that while some industries are on their way to recovery, there is still a long way ahead to return to normal business operations. Many companies, whether it be big or small, have shut down their doors for what may be weeks or even months already. While some others are still …
Under normal circumstances, hotels will typically promote their new cuisine and opulent amenity upgrades. The rampant spread of the COVID-19 virus worldwide has led to a shift in priorities for the hospitality industry. In the age of COVID-19 mitigation, Hilton Hotels redefines the industry standard with its proactive pandemic response plans for hotel cleanliness, hygiene, and safety measures. As one of the world’s leading hospitality companies, Hilton has successfully tapped its network with partners and suppliers in the industry to …
The B2C industry is filled with trillions of diverse products meant for diverse customers across the globe. Few ever successfully become so popular that they become a household name, or essentially become synonymous with the general product category like Kleenex has for “tissues.” Squatty Potty has someone done exactly that, however. They did have an early appearance on Shark Tank to help garner some initial momentum, but it was a single iconic video ad campaign that was both hilarious and …
Hyundai Motor America has proven to be ahead of the curve in implementing its COVID-19 response plan. The leading car manufacturer used various digital marketing tools to provide proactive and preventive measures on their dealerships across the United States. Hyundai has established a COVID-19 response team at all their affiliated companies to monitor the situation, minimize the risks, and prepare for all potential scenarios. Hyundai has managed to successfully pivot their digital ads to address the pandemic and used archived …