Studies show that 1 in 10 purchases are now made on social media, a clear indication that new digital touchpoints are emerging for online holiday shopping. Mobile platforms are said to be the biggest driver on social media purchases, with 57% of consumers confirming that they have bought a product on social using their phones and tablets. In fact, worldwide spend on social media advertising was up 50.3% at the peak of the 2020 holiday season compared with the same …
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The clamor for holiday shopping is here again. According to various reports from Google and BCG, 2021 has seen continuous growth in online shopping following the pandemic-induced shift to go digital in 2020. There was a consistent high share of online transactions made across most retail categories. Among the 12800 US consumers surveyed, 42% shopped online from March to October 2020, compared with 41% from October to December 2020. It is said that the more these new behaviors persist, the …
If you are familiar with Dynamic Product Ads on Facebook, you will understand the core of what TikTok Dynamic Showcase Ads are right away. However, there are some key differences. The most important difference being the creative format and creative best practices. TikTok is a video-only platform, meaning you need videos for every single SKU in your catalog. The videos need to grab people’s attention instantly and drive direct response. Shakr is the preferred creative partner for brands looking to …
The TikTok Marketing Partner Program showcases experts that empower advertisers to advertise effectively on TikTok and are grouped into four different categories: Campaign Management, Measurement, Creative and Effects. Shakr is the latest addition to the Creative category. Shakr is unique in their ability to scale high quality videos for Dynamic Showcase Ads, an increasingly requested capability for large TikTok advertisers. “Dont’ Make Ads, Make TikToks”, at the scale of Dynamic Showcase Ads “Don’t Make Ads, Make TikToks” has been a …
We recently announced a partnership with AiChat, an AI-powered conversational customer experience platform. Together we are bringing AiChat’s chatbot marketing campaigns to the next level through user generated personalized videos, which has proven to increase engagement, organic reach, and conversions. User generated Messenger videos for M1 The partnership was recently put to the test on a campaign for M1, a Singapore Telco, who wanted to celebrate individual uniqueness. AiChat and Shakr, both official Facebook Marketing Partners, helped the brand develop …