With the rising popularity and entertainment value of the video marketing platform TikTok, many marketers and brands are wondering whether they should jump on the bandwagon. TikTok is a fairly new–but incredibly popular–platform that has only been on the scene for a few years. But it’s picking up speed quickly, and many brands want to get in on the ground floor. Before you jump in, though, you need to know some things about how TikTok works, who’s using it, and …
Blog Posts
Video dimensions are extremely important for getting your social media videos to display correctly on each platform. Using the correct aspect ratios, dimensions, and technical requirements for your videos ensures the best viewing quality on a specific social media platform. For marketers and brands, video is increasingly vital for online visibility. Keeping your audience engaged–and engaging new viewers and customers–depends heavily on your content displaying properly, everywhere it’s posted. So what are the video dimensions you need for every platform? …
When it comes to creating videos, you can’t neglect design. In a noisy landscape of brands competing for their audiences’ attention, you simply can’t afford to put less than stellar content out into the world–and that includes the design aesthetic of your videos. A well-designed video attracts new viewers, keeps existing viewers coming back, and delivers a consistent, branded experience to your audience, every time. But, a poorly-designed video can absolutely derail your video marketing efforts. Your video marketing design …
The world is still scrambling to navigate the uncertainty brought about by the COVID-19 outbreak. Businesses all over the world are facing a lot of challenging decisions such as shifting business hours, temporarily closing operations, fluctuating supply chains, and even protecting their frontline employees. These difficult decisions are made to ensure that public health and safety remain the main priority for businesses in the wake of the COVID-19 pandemic. Today’s global health crisis has also prompted organizations to rethink the …
A few years ago when Instagram Stories first rolled out, I didn’t think much of them. Why would people be interested in fleeting, disappears-after-24-hours content? And why would brands want to create them, when they would only have such a short lifespan? Clearly, I was wrong. Stories have become one of the most popular features on social media, and have now branched out from Instagram (who copied the idea from Snapchat) to Facebook, and now even to YouTube. It’s undeniable …
