The best video ads in your social feeds are the ones that hold your attention, are relevant to your interests, and don’t annoy you. For instance, say your favorite musical artist is coming to town, and you see a Facebook or Instagram video ad announcing the upcoming tour. That’s awesome! Not only does the ad look and sound good on mobile, but it’s pretty effective for selling tickets. You know a good video ad when you see one, but the …
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Facebook comes out with new features left and right, and with so many new ways to engage our followers, it can be difficult to know which ones we should use and how. I’m going to go ahead and address this right now: new features are great and diversity is even better overall, but Facebook live video is one of the best things you can be doing on-platform. Facebook live videos are versatile, and they themselves have had plenty of new …
Influencer partnerships and video are two of the most powerful strategies for growing your business on Instagram. With 33% of millennials and 40% of Gen Z social media users spending more time watching video than anything else, video is the best way to get your users’ attention. Adding influencers to your Instagram strategy can boost revenue and increase post engagement for less than the cost of traditional advertising. In fact, ads featuring influencers bring in an average of $6.85 for …
Promoting your business on Facebook can be complex, and you need to do a lot of things well in order to see sustainable results from your efforts on-platform. When it comes to Facebook marketing, though, there’s one mistake I see over and over again: brands create a stream of self-promotional posts, sharing their own blog posts and product updates and that’s it. In reality, about 80% of what you’re posting shouldn’t be directly promotional. You should be focusing on brand …
It’s that time of the year again! The holiday shopping season is now upon us. Retailers and consumers are both clamoring to be part of the action on the holiday shopping season. With e-commerce bringing the shopping frenzy to new heights, Adobe Digital Insights (ADI) projects that consumers in the US will spend around $124.1 billion on online shopping this 2018. This prediction accounts for nearly $1 of every $6 spent on holiday shopping from November to December. ADI …