Under normal circumstances, hotels will typically promote their new cuisine and opulent amenity upgrades. The rampant spread of the COVID-19 virus worldwide has led to a shift in priorities for the hospitality industry. In the age of COVID-19 mitigation, Hilton Hotels redefines the industry standard with its proactive pandemic response plans for hotel cleanliness, hygiene, and safety measures. As one of the world’s leading hospitality companies, Hilton has successfully tapped its network with partners and suppliers in the industry to …
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The B2C industry is filled with trillions of diverse products meant for diverse customers across the globe. Few ever successfully become so popular that they become a household name, or essentially become synonymous with the general product category like Kleenex has for “tissues.” Squatty Potty has someone done exactly that, however. They did have an early appearance on Shark Tank to help garner some initial momentum, but it was a single iconic video ad campaign that was both hilarious and …
Hyundai Motor America has proven to be ahead of the curve in implementing its COVID-19 response plan. The leading car manufacturer used various digital marketing tools to provide proactive and preventive measures on their dealerships across the United States. Hyundai has established a COVID-19 response team at all their affiliated companies to monitor the situation, minimize the risks, and prepare for all potential scenarios. Hyundai has managed to successfully pivot their digital ads to address the pandemic and used archived …
When it comes to tracking the effects of your video marketing campaigns, analytics are critically important. Analytics help you track what’s working and what’s not, allowing you to optimize effective campaigns and pause those that aren’t working for you. Analytics also help you gain a better understanding of your audience. You get a glimpse into their demographics and behavior patterns in relation to your brand, which helps you make strategic marketing decisions going forward. There are a number of analytics …
Tide is a well-established laundry detergent that also has a long history of advertising excellence–especially on TV. The brand’s unique combination of humor, brand awareness, and advertising strategy has led them to launch multiple viral ad campaigns over the past several years. In each instance, there are multiple tactics at play. Tide combines high-quality, humorous content with influencer marketing strategies, hashtag campaigns, and relatable life scenarios. In each instance, the brand offers its products as the solutions to these relatable …
