Running a business can be a little like being in high school; one bad rumor (unfounded or totally justified) can be enough to sink a reputation, seemingly overnight. The hyper-connectivity of the internet has only sped up this process, and while recovery is always possible, it’s always easier to get out ahead in front of any sort of PR crisis. Social listening can help you there. Knowing what your customers and target audience is saying about you will not only …
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There are some brands that seem, somehow, larger than life. They go beyond the business itself, and have become something special. Maybe they’re seen as authentic, or funny, or innovative, or good to the world. You’ve got everything from Wendy’s well-known snark to the adventurous Red Bull to the determined, Just-Do-It Nike. These are brands that become household names, and they become the go-to that you’ll turn to when you need something. The first time I needed to buy running …
In the attention economy, Instagram Stories are very rich. Everyone is getting in on the trend. So how do you keep people watching those enticing vertical videos, day in and day out? Whether you run multiple brand accounts or just create a lot of content for your own brand, you’re going to need a strategy that scales. Instagram story templates can help — as long as you know how to use them. All you need to know are the Three …
Mobile is one of the big topics in marketing right now. The more glued to those tiny six-inch screens we become, the more important it is for marketers and businesses to be ready to adapt. And if you haven’t yet, it’s definitely time now. Mobile usage has increased significantly over the past few years, and that’s not changing any time soon. This means that you need mobile-oriented video content, ads, websites, and more, all of which is optimized for mobile …
We have great news for all live video aficionados out there! You can now use Shakr templates to make overlay videos for your live stream. Facebook live videos are starting to become more and more popular lately. If you have watched one recently, you may have noticed that some have an overlay image or a video teaser before the live video starts. Throughout the live video, they also have different overlays at the bottom. Before the video ends, there’s another …