In a world where consumers are getting exposed to many video ads per day, it’s becoming clear that a straightforward ad wouldn’t make much of a difference to cut through the noise. Still, brands need to also be concerned about overexposure. According to Google, whenever consumers see the same videos played repeatedly, it can lead to frustration and decreased brand equity. This is why an effective video marketing strategy is essential for brands to help maximize their video ads. Brands …
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Over the past year, we have seen how TikTok truly became a formidable fixture in the realm of social media. As such, businesses from SMEs to MNCs are making their presence known on TikTok to boost their digital presence. Following the year of global lockdown with at-home consumers vying for online entertainment, 2021 seems to be fueling a year of growth and digital collaborations. Brands have started to get the hang of the modern video ads terrain on TikTok. Additionally, …
During the height of the pandemic, people have been confined in their homes. Between bingeing TV series and adapting to the disruption of the lockdown to our everyday lives, at-home consumers have been consuming more content than ever. Mikkel Høimyr, Head of Marketing at Shakr, noted that some of the most successful brands during COVID-19 had been the brands who have invested in brand building for decades because they are familiar and therefore a trustworthy choice during uncertain times. With …
No matter how you look at it, 2020 has been a tough year. In the wake of the global turmoil of the past year, brands are pivoting to maintain their momentum towards recovery. As brands started to adapt to the new behavior of most at-home consumers, new forms of entertainment have emerged to keep these consumers occupied. Amidst all of these, major social platforms have also rapidly adapted and shifted their focus to meet the rising demands of consumers over …
The TikTok phenomenon has seen explosive growth over the past year. And the hype is not expected to go away anytime soon. It has over 800 million users looking for fun and exciting video content, which is an excellent opportunity to promote your brand. To be successful with TikTok advertising, you need to know the platform’s ins and outs, especially how the users interact with each other. How TikTok Works TikTok revolves around the creation of short videos that play …