E-commerce has definitely provided the ease and convenience that shoppers need to purchase their favorite products. With just one click of a button, they can have items delivered at their doorstep. The way consumers shop is now evolving and the world of shopping as we’ve known it from two or three decades ago are now slowly disappearing. It’s no wonder why the era of e-commerce is changing the way retailers are doing business. Over the past decade, key data trends …
Blog Posts
Video marketing has become a major force within modern advertising campaigns, social communication, and brand outreach. Recent HubSpot research shows that a majority of consumers prefer videos from favored brands over other types of content, including email newsletters and blog articles. What video marketers have in common with everyone else in advertising and communications is the need to collaborate effectively on projects. Happily, more tools exist to meet this need than ever before. Read on for a look at which …
The best Instagram Stories ads don’t look like any other videos on the internet. Stories are perfect for the so-called “in-between” moments. You can express yourself in real-time with authentic photos and videos taken on-the-go. The best Stories ads take on that spontaneous quality while still directing viewers towards action. Mastering Instagram Stories will deliver instant results for your brand, from higher social engagement to website visits. This is the topic of our fifth mobile video webinar, Instagram Stories Best Practices. …
Retailers in the US have two major holiday shopping dates that they deemed to be most lucrative – Black Friday on the day after Thanksgiving and Cyber Monday on the first Monday following the Thanksgiving holiday. As major retailers clamor to extend their discounted deals during the Thanksgiving weekend, Cyber Monday was created as a marketing tactic made by e-commerce retailers to persuade consumers to shop online. Understanding Cyber Monday consumer behavior As the biggest online shopping day of the …
When you think of the term “content marketing,” what pops into your head? If you’re like most people, you likely think of blog posts. Maybe some ebooks or extended guides. If you’re also like most people, you likely won’t think “video”– but you should. While video has been used more for other types of marketing in the past, it has a solid place in content marketing. Videos are incredible mediums for storytelling and relationship building, after all, and though those …