2020 has been challenging, to say the least. Five weeks before the year ends, social media platforms seem to be on a roll with some brand-new features! Over the last couple of weeks, leading social media platforms launched LinkedIn Stories and Twitter Fleets. Let’s take a quick look at what it’s all about. LinkedIn Stories First introduced on Snapchat, then on Instagram and Facebook, now LinkedIn also has a “Stories” feature. Last October 2020, LinkedIn launched its own version of …
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The COVID-19 pandemic has brought significant changes to the lifestyle of consumers around the world. Consequently, it has also altered their purchasing behaviors as new habits have been formed while the world has been on lockdown. These new habits will most likely shape the holiday 2020 shopping trend for 2020 and beyond. As more and more people start to drift away from traditional ATL advertising on TV, there has been significant growth for video services and streaming platforms this year. …
Localized creative has proven to be extremely effective with strong performance gains, driving up to a 50% decrease in Cost Per Conversion on social media. Shakr Local enables advertisers to create localized campaigns at scale; for dozens, hundreds, or thousands of locations. Finally, you can achieve local relevance on a national scale. Why We built Shakr Local Last year, we introduced a powerful video automation feature called Shakr Batch. With batch creation, we have enabled advertisers to create dozens, hundreds …
TikTok is the latest mobile app that is taking the world by storm. Unless you’ve been living under a rock this 2020, you’ll find that some (if not most) of the people you know have started to make videos on the app. Surprisingly, TikTok’s massive success can be largely attributed to a predominantly untapped target audience. Organizations often find this demographic to be a little challenging to connect with. However, the TikTok app might just be the gateway for brands …
TikTok seems like an app that came from nowhere and then exploded in popularity due to the Gen Z crowd’s influence. An app that initially started in China has now become a worldwide sensation. In fact, it hit 1.5 billion downloads last year from Apple’s App Store and Google’s Play Store. TikTok had its humble beginnings as a moderately successful video-sharing app called Douyin in China, and it was known as TikTok to the rest of the world. 2018 was …