Instagram reached a whopping 1 billion monthly users in 2018, and there’s no sign everyone’s favorite photo-sharing app is slowing down. Of all the trends to consider, this striking number may be the most important: Instagram now has a multibillion-dollar global reach that makes it possible for advertisers to access their target markets with ease. In 2019, experts predict that even more users and advertisers will flock to Instagram. So, what will be the Instagram trends marketers need to know …
Blog Posts
The fear of missing out (or as some of my fellow Millennials refer to it, #FOMO!) is a legitimate psychological phenomenon based in loss-aversion. We’re more scared of losing something than gaining it, and leveraging that fear can be a powerful marketing strategy when used correctly. Marketing experiences are one of the best ways to use FOMO to your advantage. Everyone is afraid of missing a sale, but that doesn’t even hold a candle to the fear of missing The …
Oh, the Holidays. What a perfect time to shop! Did you know that the average shopper spends around $ 970 during the holiday season? That’s a lot. And if you are a business, the holidays are the perfect opportunity to revel in huge fourth-quarter sales. If you want your business to get a piece of the action, you have to make sure that you are setting yourself apart from the competition. Using creative marketing ideas that are suitable for your business …
When most businesses are shaping out their social media strategy, Facebook is at the top of their list. Then often Instagram, and maybe Twitter. YouTube is sometimes the social media channel that’s considered last. Some businesses don’t see it as immediately valuable because things don’t go viral natively the same way that they do on Facebook, and video marketing is of course more time intensive. If you aren’t carefully considering YouTube, you should. And if you are using YouTube, you …
For marketers and businesses, this time of year is one of the most chaotic seasons we’ve got. Not only are we dealing with the end of year insanity with holiday deals, we also have to be doing a year-end review and diligently creating the strategies that will carry us into 2019. Video marketing has continued to grow in importance throughout 2018, and that won’t be changing any time soon. Because of this, alongside the emergency of new trends and use …