Proving video marketing ROI tracking is an essential part of succeeding with video. But many marketers struggle with tracking the ROI of their videos. Everyone seems to agree that video marketing is effective, but marketers still feel that proving ROI of video is a hurdle for them to spend even more money on online video ads. According to the IAB Video Ad Spend Study, 45% of the respondents stated that proving ROI of video marketing compared to other media is a hurdle …
Category: Social Media Marketing
According to the latest Social Media Examiner Social Media Marketing Report for this year, 3700 marketers revealed that video marketing is high on their priority list of marketing tactics for the coming years. Video is clearly a marketing medium that is getting a lot of attention these days, and for good reasons. A lot of brands are finding a lot of success with video marketing, but at the same time it is the thing most marketers want to learn more about, according to …
This is part 1 in our series about how to get your Shakr produced video working for you by setting them up as video ads. If you want to read the other guides I have written, you can check them out here: Part Two – Set Up Your First YouTube pre-roll Video Ad Campaign Part Three – Set Up Your First Twitter Video Ad Campaign As I discussed in my last post, Facebook is a powerful ally for you who want to …
Every few years (or months) a new marketing “trend” takes the marketing community by storm, go through the Kübler-Ross model, towards acceptance and full implementation. Then another “trend” and goes through the same steps. By now most marketers are starting to accept that visual content has to be a part of their content and inbound marketing. They also know the importance and potential of video marketing. More marketers than ever are reporting that they are budgeting more money on video …
Internet video ads are on the rise. They have been more influential than good old TV ads for quite some time now, having higher rates for message recall, brand recall, and ad likeability. We have been talking about that for quite some time here on the Shakr blog and we thought we should explain why Facebook’s video ads are so powerful right now, and something you as a marketer would be a fool to overlook. Traditionally, the leader of internet …