User’s interest is dwindling, and with so much competition on every social media platform, it’s unlikely that you’ll keep it for more than ten to fifteen seconds. I’ve been coaching brands and businesses to tighten up their video marketing, keeping clips to a solid fifteen seconds or less, thirty seconds at the absolute tops. And now IGTV has rolled out, and the game has been changed yet again. Shorter video content is often best for advertising purposes on most other …
Category: Social Media Marketing
Gaining traction on social media in general can be difficult for businesses, but I’ve always found it to be a particularly monumental challenge on Twitter. People don’t always engage quite as much on Twitter as they do on other platforms, where tracking conversations is a little easier (and a little more visible). This doesn’t mean that Twitter is out of the marketing game, however; if your audience is on Twitter, then it can still be a big part of your …
Instagram Stories are totally absorbing to viewers, yet still new to marketers. Despite the flood of beautiful, full-screen videos, some brands still don’t know how to get new customers to “swipe up.” If you can master Stories now, you’ll be ahead of the curve. Since the format is so new, there aren’t many cut-and-dry best practices for Instagram Stories ads. The main secret is this: Start by winning with organic Instagram Stories, and then scale with paid ads. Simple. If …
Instagram Stories might be the most captivating feature in the history of social media. Since the introduction of Stories, in 2016, Instagram engagement by its billion users has ballooned to an average of 30 minutes per day. “Those under the age of 25 spend more than 32 minutes a day on Instagram, on average, while those age 25 and older spend more than 24 minutes a day,” Instagram wrote in an anniversary press release. People spend so much time on Instagram …
Facebook Ads is complicated. There’s no getting around that. There’s a big learning curve every step of the way. You have to get used to the interface, learn best practices, understand the targeting system, and make calculated decisions based on bids, placements, and so much more. Then, once you learn all this, the hard part still isn’t over. When you got to scale your campaigns in number and budget, the typical create-an-ad tool just didn’t seem to cut it. Power …