Instagram Live is just one of the many ways that Instagram has taken the full plunge into live and long-form video on its platform. With Instagram users steadily increasing, marketers can’t afford to ignore any new options that the platform comes out with. Instagram Live content is now officially on the menu in addition to other eye-catching visuals on the platform, like video ads and stories. But if you’re thinking sure, I’ve done some live streams on YouTube and Facebook, …
Category: Social Media Marketing
Video makes the marketing world go ’round. That’s what it feels like right now, at least, with “use more video” showing up as a best practice in a majority of blogs on marketing. Businesses are being encouraged to use video in blogs, content marketing, social media marketing, and even email. Customers don’t just like it; they’re starting to expect it. All that being said, the world of video marketing is changing. It hasn’t always looked like what it is now, and …
Copyright law is something that people associate with movies and that warning that comes on that warns people that those deviants engaging in video pirating will be found and prosecuted to the full extent of the law. That’s not the type of copyright that is actually most likely to affect businesses who want to create marketing videos, however, and unlike those who make a hobby out of pirating movies, businesses who violate copyright laws are likely to be found and held …
When you’re creating video content for your marketing campaigns, how do you decide which selling points, emotional appeals, and stories will resonate most with your audience? What about different segments within your main audience? Whether you do it intentionally or not, you’re likely considering some version of a buyer persona when deciding what messages your audience would be most responsive to. In this post, we’re going to discuss how to create buyer personas that actually work and how you can …
I’d been handling a client’s social media marketing for several years and was familiar with the setup that I knew. I was floored when I started managing social media for a second client much later on, and was exposed to Facebook’s business manager for the first time. When I first saw it, I was confused. I thought the interface was a little clunky, and I was often stumped trying to find the right place to manage the Pages I was …