In the first article of our mobile-video series, we talked about why video creative matters for a mobile-first audience. Now, let’s get into specific strategies for video ads. First things first: Short videos work best in the News Feed and in Stories. By 2021, over 75% of the world’s mobile data traffic will be video. Most people are watching video on the go, tapping and scrolling whenever they get bored. Thumbs are poised and ready to skip your ad. At …
Author: Anton Eliasson
If you’re making ads for social media, chances are your audience will watch on a mobile device. Creative content is the most important part of a successful mobile video ad. Your photos, videos, Stories, copy, and music matter. They are the only things your customers see and therefore are your biggest chance to grow your business. We want to inspire you to dive into Facebook and Instagram ads with the mind of a creator. Let’s look at the different ways …
Instagram Stories are totally absorbing to viewers, yet still new to marketers. Despite the flood of beautiful, full-screen videos, some brands still don’t know how to get new customers to “swipe up.” If you can master Stories now, you’ll be ahead of the curve. Since the format is so new, there aren’t many cut-and-dry best practices for Instagram Stories ads. The main secret is this: Start by winning with organic Instagram Stories, and then scale with paid ads. Simple. If …
There’s no time like the present to start making videos for your brand on Instagram. Over 2 million advertisers are on Instagram, and the highest area for growth is video. Time spent watching video up 80%, and the number of videos produced daily up 400% from 2016. To create videos that people will watch on Instagram, you don’t need a big marketing budget, fancy video equipment, or celebrity endorsements. You just need to find ways to engage people. These Instagram …
Carousel video ads is one of the most effective ad formats on Facebook and Instagram. But to stand out from the rest, consider using video to create highly engaging carousel ads that encourage your audience to swipe left and engage with your ad or post. The carousel format allows you to showcase up to 10 images or videos within a single ad, each with its own link. With more creative space within an ad, you can highlight different products, showcase …