November is the most exciting time of the year for both online shoppers and sellers. Not only are people buying gifts for friends and family, but they’ve also saved up to treat themselves. Your business can attract new customers and unprecedented traffic with great Black Friday and Cyber Monday marketing. All it takes is the right ad creative to get people into your store. With Shakr video templates, you can create custom Facebook and Instagram ads in just a few …
Author: Anton Eliasson
In a mobile video, every pixel matters. Video dimensions can determine whether or not someone sees your video. Since screens are small, you need to take up all the real estate you can get. When you plan and shoot an original video, of course, you want to use the footage as much as possible. However, to get the best results, you need to optimize for the devices and platforms where your video will be viewed. This is the subject of …
We already know that Instagram Stories are a highly engaging video format. But the real value of Instagram Story ads isn’t in the video itself, but the connection you make with the person on the other end. Since Facebook’s ad manager lets you deliver your Stories to highly targeted audiences, you can create precise messaging that resonates with the individual. The best Stories ads build on that intimacy between audience and content creator. Crafting a targeted message will lead to …
When designing videos for mobile, audio can often seem like an afterthought. On social media, sounds enhance visuals, not the other way around. After all, there’s a strong chance your audience won’t hear your carefully chosen music or script. Huge portions of mobile audiences prefer to watch videos with the sound off. Since you want to please your audience, your videos should be viewable in total silence. So we’ve come up a rule to guide you as you dive into …
In the first article of our mobile-video series, we talked about why video creative matters for a mobile-first audience. Now, let’s get into specific strategies for video ads. First things first: Short videos work best in the News Feed and in Stories. By 2021, over 75% of the world’s mobile data traffic will be video. Most people are watching video on the go, tapping and scrolling whenever they get bored. Thumbs are poised and ready to skip your ad. At …
