When designing videos for mobile, audio can often seem like an afterthought. On social media, sounds enhance visuals, not the other way around. After all, there’s a strong chance your audience won’t hear your carefully chosen music or script. Huge portions of mobile audiences prefer to watch videos with the sound off. Since you want to please your audience, your videos should be viewable in total silence. So we’ve come up a rule to guide you as you dive into …
Author: Anton Eliasson
In the first article of our mobile-video series, we talked about why video creative matters for a mobile-first audience. Now, let’s get into specific strategies for video ads. First things first: Short videos work best in the News Feed and in Stories. By 2021, over 75% of the world’s mobile data traffic will be video. Most people are watching video on the go, tapping and scrolling whenever they get bored. Thumbs are poised and ready to skip your ad. At …
If you’re making ads for social media, chances are your audience will watch on a mobile device. Creative content is the most important part of a successful mobile video ad. Your photos, videos, Stories, copy, and music matter. They are the only things your customers see and therefore are your biggest chance to grow your business. We want to inspire you to dive into Facebook and Instagram ads with the mind of a creator. Let’s look at the different ways …
Instagram Stories are totally absorbing to viewers, yet still new to marketers. Despite the flood of beautiful, full-screen videos, some brands still don’t know how to get new customers to “swipe up.” If you can master Stories now, you’ll be ahead of the curve. Since the format is so new, there aren’t many cut-and-dry best practices for Instagram Stories ads. The main secret is this: Start by winning with organic Instagram Stories, and then scale with paid ads. Simple. If …
There’s no time like the present to start making videos for your brand on Instagram. Over 2 million advertisers are on Instagram, and the highest area for growth is video. Time spent watching video up 80%, and the number of videos produced daily up 400% from 2016. To create videos that people will watch on Instagram, you don’t need a big marketing budget, fancy video equipment, or celebrity endorsements. You just need to find ways to engage people. These Instagram …