Imagine for a second that you can have a customer’s complete, undivided attention on social media. Instead of seeing four other posts on their feeds distracting them, all they see is yours, dominating their screen and their interest. And, even better, the content is interactive and engaging to keep them looped in. You can, in fact, accomplish this. Instagram Stories is the most commonly known one (especially with their new polling stickers), but Facebook Canvas is another full-screen experience that …
Author: Ana Gotter
Ana Gotter
Ana Gotter is a business writer specializing in social media and content marketing, though she writes on a variety of other niches and subjects. She can be contacted at anagotter.com.
Some businesses have it easy when it comes to getting likes on Facebook; others will have a little more of a challenge. Accounting firms, after all, aren’t as inherently glamorous as the hottest restaurants or boutiques that house the latest fashions. B2B Facebook marketing is a little more of a challenge than B2C Facebook marketing for this very reason, with B2B businesses having their work a bit more cut out for them. This isn’t LinkedIn, after all, and when most …
When Instagram Stories rolled onto the scene, I had a beef with them right away. Why on earth should I, as a marketer, invest a ton of time and energy creating posts that will be gone in 24 hours? As a user and a marketer, the idea didn’t make a ton of sense to me. I didn’t want to spend time creating and conceptualizing gorgeous, interesting posts that were going to be gone in a flash, with no social proof …
Instagram as a platform has always been high-engaging and a priority for many businesses, but it’s become even more important since Facebook Zero has struck. With more importance placed on the platform, it only makes sense that the competition for users’ attention has only increased. Businesses and brands are having to do more to stand apart, and part of that includes embracing Instagram Stories. It’s easy to think of Instagram Stories as a secondary part of the platform, with newsfeed …
One of Facebook Ad’s biggest attributes (aside from their targeting system) is the ability to generate demand out of nothing. You can show someone your clothing steamer or subscription membership or car detailing service even if they’ve never heard of you before and get a new customer just like that. These ads work on the offensive, letting you seek out customers and create demand without waiting for them to come to you. Google AdSense works on the same principle, though …