There’s a lot of different factors that go into creating a stellar Facebook Ad. You need the right targeting strategy, the perfect image or video, and a strong bid. All these things matter, and it’s easy for them to overshadow another crucial part of Facebook Ads: the copywriting. I’m a content marketer and copywriter by trade who started offering social media management and advertising services after I saw how heavily writing influenced success there. Being a writer first, I’ve been …
Author: Ana Gotter
Ana Gotter
Ana Gotter is a business writer specializing in social media and content marketing, though she writes on a variety of other niches and subjects. She can be contacted at anagotter.com.
It wasn’t that long ago that Snapchat looked like the biggest up and coming social media platform for users and marketers. Users loved the picture-and-video-sharing-platform that would automatically delete your content after 24 hours, and it seemed to be rising in popularity quickly. And then, almost as quickly, that growth stopped. Snapchat’s popularity paled further when Instagram added their own Story feature, and then Facebook followed. So what exactly does this mean for Snapchat marketing? Should your business still be …
A lot of brands use YouTube Ads in attempt to get immediate conversions, treating it the same way they’d use Facebook Ads or Twitter Ads. They are, however, staunchly different platforms, and while it’s definitely possible to optimize for conversions (and get them) through YouTube Ads, using this platform to build brand awareness is actually the better choice for most businesses. In this post, you’ll learn exactly why YouTube Ads for brand awareness can be so effective and how to …
As a user, have you ever noticed that you use Facebook differently on mobile than on desktop? I have. On desktop I’ve typically visited the site deliberately, I’m more likely to click on an ad or purchase from one, and I’m more likely to take my time browsing. On mobile, I scroll faster, stopping only when something catches my attention, which is often a video, and if it’s not fitted to my screen I keep on scrolling. I’m not the …
When I was in sales at Kay Jewelers, I learned to recognize The Pause. This is what happened when I tested closing, and the customer just wasn’t quite there yet. They got a wrinkle in their brow, frowned, and normally threw in a “hmmmmmm” for good measure. They weren’t ready to buy, but they were so close. And I knew that I had to do something else to convince them to buy or they’d walk on a piece of jewelry …