In case you somehow missed it, Facebook published an announcement on January 11th and the whole world went crazy. That’s what it seemed like, anyways, for those of us who watch social media marketing developments closely. Phrases like “Facebook End of Days” and words like “apocalyptic” made headlines referring to the new algorithm, and some marketers started to panic a bit. Now, as more information about the algorithm has started to make it’s way around, we know a lot more …
Author: Ana Gotter
Ana Gotter
Ana Gotter is a business writer specializing in social media and content marketing, though she writes on a variety of other niches and subjects. She can be contacted at anagotter.com.
On January 11th, Michael Stelzner went live on Facebook and warned us that we’re approaching the “end of days” for Facebook Pages. And here’s the really scary part– as per usual, he’s not wrong. Facebook marketing as we know it is about to change, with the decline in organic reach going from a trickle to a flood thanks to a new algorithm that will make it much harder for Page content to get noticed. While this will mean a lot …
Facebook Live came with a big boom, with marketers and users alike both rushing to test out the new video platform. This was over a year ago now, and while other platforms have introduced their own live video, Facebook’s continual addition of new features keeps theirs in marketers’ favor. Some of these features, however, are a little difficult to figure out how to use, and it’s not immediately evident how to access them at a first glance. Since Shakr is …
If you’re posting videos on your brand’s Facebook Page, it goes without saying that you want as many people as possible to see them. In order to fully maximize the impact of a video’s storytelling and brand-building capability, it’s a necessity to know how to optimize Facebook videos in order to get expand their reach. Despite what some influencers like to say, you need more than just great content if you truly want people to be able to find your …
If you’re going to be telling your story in attempts to raise brand awareness, would you rather do it in a single three minute long video, or a short video that’s kept under fifteen seconds or less? Most people would choose the longer video—it gives you more time for details, story development, and background information. They wouldn’t even think about adding on a short form video. For many businesses, however, increasing the use of short form video ads- alone or …