Mobile has has changed our world. I still remember when texting was a luxury that was too expensive for most people to afford, and today I signed secure mortgage documents with a few clicks on my phone. This is all thanks to mobile, which allows us to keep up with our on-the-go lifestyles like nothing else. Mobile usage has unsurprisingly shifted over time, with users having higher expectations than ever before. There’s so many apps and distractions that the mobile …
Author: Ana Gotter
Ana Gotter
Ana Gotter is a business writer specializing in social media and content marketing, though she writes on a variety of other niches and subjects. She can be contacted at anagotter.com.
If you’ve created an ad recently on Facebook, you’re sure to have noticed that there are a ton of different ad placement options ranging from Facebook newsfeed to the audience network. One of the more controversial choices is Facebook’s mid-roll video ad placement. Mid-roll ads were not popular with users when the feature first rolled out, and that’s not surprising. These interrupted the videos they were already watching, and nobody likes interruptions. While they’re still not the world’s most popular ad …
Online shopping is ridiculously convenient, making it a more popular option for a lot of people who are tight on time. There’s a vast array of options available to you at just a few clicks of the button, and you don’t even have to get up off the couch. This convenience is fantastic. Convenience alone, however, doesn’t automatically win out. If you want the ecommerce part of your business to perform, there’s certain actions you need to take to build …
When I talk to my clients about running ads on Facebook, I typically get one or two of the same objections over and over again. People think that they’re either too expensive, or that they just plain don’t work. This can be true, but you can decrease the likelihood of either happening if your ads are created to be as relevant as possible to the users who you’re targeting. Relevance, after all, will make a night-and-day difference between the kind …
Getting more sales is an excellent goal, but it’s important to recognize that not all sales are created equal. Sales of products with higher purchase values or higher profitability margins, for example, are always preferable to those of products at lower price points. Upselling will help you sell more of those high price-point products, and if you’re able to do this consistently you’ll be able to increase your profit margins significantly. But, unsurprisingly, it can be difficult to convince users …