The best video ads in your social feeds are the ones that hold your attention, are relevant to your interests, and don’t annoy you. For instance, say your favorite musical artist is coming to town, and you see a Facebook or Instagram video ad announcing the upcoming tour. That’s awesome! Not only does the ad look and sound good on mobile, but it’s pretty effective for selling tickets. You know a good video ad when you see one, but the …
Tag: Social media video
Facebook comes out with new features left and right, and with so many new ways to engage our followers, it can be difficult to know which ones we should use and how. I’m going to go ahead and address this right now: new features are great and diversity is even better overall, but Facebook live video is one of the best things you can be doing on-platform. Facebook live videos are versatile, and they themselves have had plenty of new …
If you’re posting videos on your brand’s Facebook Page, it goes without saying that you want as many people as possible to see them. In order to fully maximize the impact of a video’s storytelling and brand-building capability, it’s a necessity to know how to optimize Facebook videos in order to get expand their reach. Despite what some influencers like to say, you need more than just great content if you truly want people to be able to find your …
From a marketing standpoint, Twitter presents two enormous challenges: it’s difficult to stand out in users feeds, and the limited character count makes it difficult to get a full point across succinctly. Video can help tackle both of these challenges. Twitter video will automatically stand out in text-dominated feeds, and it simultaneously gives you a little more room to give customers information; even a few seconds of video can give you a lot more room than 120 characters. In this …
More and more social media sites are adding native video to their platforms, and LinkedIn is the latest to do so. In a feature that’s been rolling out for about a little over a month, LinkedIn users can now (or will soon be able to) share videos directly onto their timeline. We’ve seen how video has transformed other platforms—it now dominates Facebook, Instagram, and even Twitter. This new feature has gotten a lot of attention so far, so in this …