Some businesses have it easy when it comes to getting likes on Facebook; others will have a little more of a challenge. Accounting firms, after all, aren’t as inherently glamorous as the hottest restaurants or boutiques that house the latest fashions. B2B Facebook marketing is a little more of a challenge than B2C Facebook marketing for this very reason, with B2B businesses having their work a bit more cut out for them. This isn’t LinkedIn, after all, and when most …
Tag: Facebook marketing
In case you somehow missed it, Facebook published an announcement on January 11th and the whole world went crazy. That’s what it seemed like, anyways, for those of us who watch social media marketing developments closely. Phrases like “Facebook End of Days” and words like “apocalyptic” made headlines referring to the new algorithm, and some marketers started to panic a bit. Now, as more information about the algorithm has started to make it’s way around, we know a lot more …
Have you ever had that moment where you know there has to be a more efficient way to do something, but you aren’t exactly sure what it is? And then you get on Google, only to see a million results that just complicate things further? Plenty of SMBs will have that exact experience when they’re trying to decide how and where to invest their marketing budget into tools that will help them the most. Should they get social media management …
If you’ve been paying much attention in the social media sphere, you’re likely aware video has become a popular—and highly engaging—form of content across all major platforms. As a result, smart brands now consider it an integral part of their social media marketing strategies. But if you’ve experimented with video in social, you may have noticed that successful YouTube content often tanks on Facebook. Or maybe you’ve wondered how your Instagram videos should differ from your Vines. Your videos must …
For about a decade now, YouTube has dominated online video. And, covering roughly the same timeframe, Facebook has dominated online social networking. Indeed, whilst these two giants kept to their own devices – one as a platform for publishing and sharing video content, and the other for publishing and sharing status updates and photos – it’s fair to say that, largely, there has never really emerged a serious contender for either platform. Sure, we’ve got Twitter, LinkedIn, Google+ and, more …