Facebook comes out with new features left and right, and with so many new ways to engage our followers, it can be difficult to know which ones we should use and how. I’m going to go ahead and address this right now: new features are great and diversity is even better overall, but Facebook live video is one of the best things you can be doing on-platform. Facebook live videos are versatile, and they themselves have had plenty of new …
Tag: Facebook marketing
Promoting your business on Facebook can be complex, and you need to do a lot of things well in order to see sustainable results from your efforts on-platform. When it comes to Facebook marketing, though, there’s one mistake I see over and over again: brands create a stream of self-promotional posts, sharing their own blog posts and product updates and that’s it. In reality, about 80% of what you’re posting shouldn’t be directly promotional. You should be focusing on brand …
I’d been handling a client’s social media marketing for several years and was familiar with the setup that I knew. I was floored when I started managing social media for a second client much later on, and was exposed to Facebook’s business manager for the first time. When I first saw it, I was confused. I thought the interface was a little clunky, and I was often stumped trying to find the right place to manage the Pages I was …
Emma Watson has a bookclub with more than 215,000 members, and she shares book recommendations there and on her Instagram (which has more than 47 million followers) with a note about why she recommends it. If you were an author, what would you give to have her feature your book? Imagine what it could do for prestige, sales, and awareness. Influencer marketing can be powerful– and it can yield very different types of results. They can also incite backlash, causing …
When I was in sales at Kay Jewelers, I learned to recognize The Pause. This is what happened when I tested closing, and the customer just wasn’t quite there yet. They got a wrinkle in their brow, frowned, and normally threw in a “hmmmmmm” for good measure. They weren’t ready to buy, but they were so close. And I knew that I had to do something else to convince them to buy or they’d walk on a piece of jewelry …