This is part 1 in our series about how to get your Shakr produced video working for you by setting them up as video ads. If you want to read the other guides I have written, you can check them out here: Part Two – Set Up Your First YouTube pre-roll Video Ad Campaign Part Three – Set Up Your First Twitter Video Ad Campaign As I discussed in my last post, Facebook is a powerful ally for you who want to …
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Every few years (or months) a new marketing “trend” takes the marketing community by storm, go through the Kübler-Ross model, towards acceptance and full implementation. Then another “trend” and goes through the same steps. By now most marketers are starting to accept that visual content has to be a part of their content and inbound marketing. They also know the importance and potential of video marketing. More marketers than ever are reporting that they are budgeting more money on video …
Internet video ads are on the rise. They have been more influential than good old TV ads for quite some time now, having higher rates for message recall, brand recall, and ad likeability. We have been talking about that for quite some time here on the Shakr blog and we thought we should explain why Facebook’s video ads are so powerful right now, and something you as a marketer would be a fool to overlook. Traditionally, the leader of internet …
Video is continuing its march towards being the top digital advertising format, both on desktop and mobile, growing because of advertisers embracement of the format, thanks to the stronger impact compared to traditional ad formats. This is being reported in the latest BI Intelligence report about the state of digital video advertising. Marketers and advertisers are heavily expanding their video ad creation efforts to keep up with the demand from customers and to take advantage of the higher CTR of the video …
Unboxing videos, an industry that supposedly is a multi-million industry now, is a phenomenon of today that is truly remarkable, with all kinds of product getting their own unboxing videos, not only the latest Apple Watches or iPhones but even the most obscure unboxing videos get MILLION of views. Samsung recently took unboxing videos one step further by encompassing it in their latest marketing video for their newly released Samsung Galaxy S6. So what’s the secret to making unboxing videos that …