Online shopping is ridiculously convenient, making it a more popular option for a lot of people who are tight on time. There’s a vast array of options available to you at just a few clicks of the button, and you don’t even have to get up off the couch. This convenience is fantastic. Convenience alone, however, doesn’t automatically win out. If you want the ecommerce part of your business to perform, there’s certain actions you need to take to build …
Category: Video Marketing
Getting more sales is an excellent goal, but it’s important to recognize that not all sales are created equal. Sales of products with higher purchase values or higher profitability margins, for example, are always preferable to those of products at lower price points. Upselling will help you sell more of those high price-point products, and if you’re able to do this consistently you’ll be able to increase your profit margins significantly. But, unsurprisingly, it can be difficult to convince users …
Facebook Live came with a big boom, with marketers and users alike both rushing to test out the new video platform. This was over a year ago now, and while other platforms have introduced their own live video, Facebook’s continual addition of new features keeps theirs in marketers’ favor. Some of these features, however, are a little difficult to figure out how to use, and it’s not immediately evident how to access them at a first glance. Since Shakr is …
If you’re posting videos on your brand’s Facebook Page, it goes without saying that you want as many people as possible to see them. In order to fully maximize the impact of a video’s storytelling and brand-building capability, it’s a necessity to know how to optimize Facebook videos in order to get expand their reach. Despite what some influencers like to say, you need more than just great content if you truly want people to be able to find your …
If you’re going to be telling your story in attempts to raise brand awareness, would you rather do it in a single three minute long video, or a short video that’s kept under fifteen seconds or less? Most people would choose the longer video—it gives you more time for details, story development, and background information. They wouldn’t even think about adding on a short form video. For many businesses, however, increasing the use of short form video ads- alone or …