You use video to stand out with your marketing, so why would you follow the same design trends as every other brand? We’ve gathered examples of cutting-edge video designs that the most innovative companies are using on Facebook, Twitter, and Instagram. We’ll walk through what not to do, and what will make your videos look great. For every tired design, we’ll show you how to swap in a fresh look for all of your marketing video needs. Everyone’s doing: Reaction …
Blog Posts
In my experience working with clients, I’ve found that they typically struggle most with two different aspects of the Facebook Ads system itself: targeting and bidding. Targeting at least stays relatively consistent year after year (barring the partner categories shutdown that’s happening now). The bidding interface has changed radically, with updates to the interface happening around once a year or so. It’s not surprising that most people are confused by the bidding system. There’s a lot of options, and when …
Whether you’ve built a standalone app with the goal of being the next candy crush or an app that’s meant to bolster what your business already sells, promoting your app can be difficult. Not only do you have to get it in front of your target audience (which is particularly difficult for apps that don’t exist along a coinciding business, like Snapchat), but you also have to show users the value of the app, convince them to download, and then …
There’s a lot of different factors that go into creating a stellar Facebook Ad. You need the right targeting strategy, the perfect image or video, and a strong bid. All these things matter, and it’s easy for them to overshadow another crucial part of Facebook Ads: the copywriting. I’m a content marketer and copywriter by trade who started offering social media management and advertising services after I saw how heavily writing influenced success there. Being a writer first, I’ve been …