Emma Watson has a bookclub with more than 215,000 members, and she shares book recommendations there and on her Instagram (which has more than 47 million followers) with a note about why she recommends it. If you were an author, what would you give to have her feature your book? Imagine what it could do for prestige, sales, and awareness. Influencer marketing can be powerful– and it can yield very different types of results. They can also incite backlash, causing …
Blog Posts
Instagram just surpassed 1 billion monthly users, and the company reports that 80% of its users follow a business. But are you using your Instagram business profile to its full potential? Strong customer relationships on Instagram are extremely valuable. A 2018 survey of 22,000 retail shoppers pointed to “trust in the brand” as a top factor in determining where to purchase. Authentic interactions on Instagram (and other social media channels) build trust and contribute to long-term loyalty. Personal messages, frequent …
Fun fact: Did you know that when you’re feeling sad or happy, it can actually affect how you process color? Researchers have long known that your current mood can impact perceptions of space and color– even if it’s only very, very subtly. It’s why people who feel depressed describe their moods as “grey” or “feeling blue,” while those who are happy are more likely to use terms like “bright.” There’s also evidence that color, in turn, can affect our mood …
While he’s known primarily for his musical abilities, Kanye West’s skills as a video marketer are just as remarkable. With the release of his latest album, Ye, Kanye has taken his brand to the next level visually—and in the process, he’s used a few tactics and strategies that should make every B2B marketer sit up, take notice, and recognize the greatness of the work that’s on display. If you haven’t yet seen what I’m talking about, then open up his …
If you own a small business, you might think you don’t have the resources or the time to make videos for Facebook. Maybe you’re fresh out of marketing ideas, and it seems like every video has been done before. But Facebook marketing is essential to building a brand. Lots of businesses have been in your shoes and have made effective marketing videos without investing much time or money at all. Trying out new videos is not only quick and easy, …