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We’ve talked about the supplies you need to get set up for video marketing here on our blog and how expensive video marketing in general can be. We’ve also talked a good bit about how important video marketing is, regardless of the cost.

Facebook understands both of these facts to be true. This is why they’ve created their Video Starter Kits, which are available to businesses in the US based on approval. All you’ll need to provide is your smart phone, and they’ll hook you up with the rest.

Let’s take a closer look at Facebook’s Video Starter Kit for businesses and how you can get one for free (and what to do if you can’t)…

What is Facebook’s Video Starter Kit?

Facebook’s Video Starter Kit is part physical and part digital (at least that’s what I’m guessing). Businesses who get a video starter kit will be granted three different things:

  • A tripod for your phone, which will allow you to shoot video without a shaky hand
  • A list of suggested mobile apps that can be used to edit videos
  • Tips about video ads from other businesses, which will be beneficial to help you get the most out of Facebook Ads

Facebook video starter kit

These video starter kits are completely free, and since the landing page to request one mentions video ads multiple times, they’re almost definitely around to encourage small businesses to invest more into the ads system. Facebook is making it more accessible, after all, with tips, a tripod, and recommended apps. They know video marketing is important, and they want to be a central part of your marketing campaign.

How to Get A Facebook Video Starter Kit

In order to get a Facebook Video Starter Kit, you need to have a Facebook Business Page for a business in the United States. If you fit that description, click over to this page. All you have to do is fill out the form, and Facebook will consider your request for a kit.

It’s that simple. Only one person per business and address can obtain a kit. Not everyone who applies will get one due to the limited supplies. Because of this, if you’re eligible for one and interested, apply immediately before the supply runs out.

Want to Make Your Own?

For all of our readers and customers who aren’t eligible for the video kit, you can breathe easy; making your own video kit isn’t too difficult. You provide the tripod to fit your smart phone (recommendations for iPhones here, and androids here), and we’ll provide the rest.

Apps & Tools to Improve Your Marketing Videos

Part 2 of the kit gives businesses a list of suggestions from Facebook detailing different apps they recommend for video editing. I haven’t seen that list, but I can recommend a few of my own favorite tools that I use regularly for this purpose. These include:

    • Camtasia for full-control, do-everything-you-want desktop editing
  • Quik (from GoPro) for desktop or mobile video editing
  • Lapse It to create time lapse videos in seconds
  • Overvideo, to quickly add captions & subtitles (or other text overlay) to your video and easily set how long you want each to appear on-screen
  • Shakr, of course, for turning your video clips into a stunning, engaging video like the one below.

Facebook Video Ads Tips

The video ad tips are the last part of the Facebook video starter kit. Understanding how to use the platform correctly is essential. Fortunately, both the Shakr team and myself have a lot of experience with video ads and can provide a few helpful tips of our own. These include:

    • Don’t choose the video view objective just because you’re using a video. If you want website traffic as a result of the video, choose site traffic for your objective; if you want conversions, choose conversions. Facebook takes your objective into account when deciding which users to show your ad to, so you want this to be relevant.
    • Count on your video being played without sound. About 85% of videos on Facebook are played without sound, so add closed captions if necessary. Adding textual cues, like introductions to key people in the video or subtitles to make organization apparent, can also be immensely helpful.
    • Choose smart headlines. You know how that enormous chunk of Facebook videos are played without sound? Use headlines and text descriptions to combat that. If users are skimming, use those brief lines of copy to tell them why they should pay attention to the video and watch it.
    • Use storytelling to demonstrate your brand’s personality and mission. Stories resonate with people much more than facts and logic ever will. Use that to your advantage, and incorporate your brand’s unique personality with its story to win over new  customers.
  • Know how to track success. Do you know which metrics matter and which don’t? This is important to long-term success, allowing for more effective split testing. If you’re unsure, check out our recent post where we show you how to evaluate success in Facebook video ads.

Final Thoughts

Facebook’s Video Starter Kit is 100% free, and it’s a great set of tools to have. If you can get your hands on one, excellent! Who doesn’t love free equipment and some tips that come directly from an esteemed ad platform? Follow the instructions detailed above, and you might just find one at our doorstep in a few weeks!

Fortunately, though, if you’re unable to get access to an official Facebook video starter kit, bookmark this post for our own app recommendations and video ad tips, and you’ll have your own! Once you’ve filmed your video clips, don’t forget to edit them. Use Shakr’s video creation tools and turn your gorgeous clips into a high-converting video.

Ready to get more results with Facebook video ads? Check out what Shakr can do for you and your conversion rates!

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Ana Gotter

Ana Gotter is a business writer specializing in social media and content marketing, though she writes on a variety of other niches and subjects. She can be contacted at anagotter.com.