The 19 Shopify Plugins Your Ecommerce Store Should Be Using

There’s plenty of incredible benefits to using Shopify to run your virtual storefront; they have outstanding security measures, exceptional ease-of-use, and integrations with every major platform you can think of. These benefits are all immensely valuable, but there’s another advantage that a lot of business owners never consider or tap into: the Shopify plugins.

The list of available Shopify plugins always seems to be growing, and contains both free and premium plugins that can tackle almost any problem you have with your business. They can help you track your expenses, automate your marketing, increase sales, and so much more.

In this post, we’re going to take a look at some of the best Shopify plugins that will help you run your ecommerce business more smoothly-and profitable- than ever.

The Shopify Plugins That Improve Your Marketing

These plugins will make your marketing easier, more efficient, or more successful. Some of these plugins will automate your marketing for you, while others will just make it a lot easier.

  • SEO Manager, which I do believe is the best SEO plugin for Shopify with features like Google sitemap submissions and search console integrations. It’s easy to use, and costs $20 per month.
    SEO plugins
  • Popular Marketing Tools by Zotabox, which provides several key solutions in one plugin. You’ll get contact forms, social sharing buttons, pop-ups, Facebook live chat, promo bars, and more. The free version is great, but upgrading to the paid version to get features like customer testimonials and social coupon bars is worth it.
  • Facebook Product Feed by Flexify, which syncs your Shopify store with your Facebook product catalogue to keep it up to date, making dynamic ads much simpler.
  • Rewards and Referrals by Swell, which implements a loyalty marketing program and email capturing for your Shopify store.
    Shopify marketing plugins
  • Easy Video- Product Video, which allows you to add videos to your product pages even if your theme doesn’t support it to help you sell more.

The Shopify Plugins That Help You Sell More

Some of these plugins could technically fit under the “marketing plugins” umbrella, but these are all completely automated and designed to drive more sales without any effort on your part.

  • Jilt-Cart Abandonment Solution, which automatically sends personalized emails to every customer who abandons their cart in your store, increasing return rates and boosting revenue.
  • Product Questions & Answers, which is $4.99/month and allows customers to ask questions on your product pages; these answers will be visible to other customers who may have the same objections, and can have an SEO benefit.
  • In Stock Alerts, which allows customers to subscribe to out of stock products so they’ll be notified as soon as your inventory replenishes and purchase right away.
  • Shopify Product Reviews, which was actually created by Shopify and allows you to add customer review features to your products. These reviews can influence other customers to purchase (and have an SEO benefit, too).
  • Consistent Cart & Activity Monitor, whose free plan allows you to sync customers’ carts across all devices to increase the chance that they’ll convert.


The Shopify Plugins That Help You Manage Your Business

There’s a lot that goes into managing a business. These tasks can be exhausting and will suck up a lot of time quickly. Fortunately, there are some great plugins to help with that. As a note, many small businesses use invoicing software like Quickbooks or Freshbooks; many of these softwares have Shopify plugins for integration. Search for the software of your choice in the App Store, and test out the plugins.

  • Compass, which is a fantastic reporting app that gives you information like benchmark reports against other similar companies, conversion rates, bounce rates, repurchase rates, and more.
  • TaxJar, which does everything you need to manage, keep track of, and accurately charge sales taxes. Depending on your plan, it costs between $19-99 per month.
  • Bench Accounting, which costs $115 per month but gives you access to a team of CPAs that will provide you monthly financial reports, assistance with filing your taxes, and more.
  • Bulk Product Edit, which allows you to edit product information like price, tags, title, inventory, descriptions, and more in bulk; no more editing each product page individually.
  • NotifyMe, which is a fantastic inventory monitoring plugin. It will send you notifications when your inventory is running low, and when it runs out. You can even change the inventory manually from said email reminder if necessary.
  • AfterShip Returns Center, which makes it exceptionally easy for your customers to submit returns and for you to track them.
  • Stock Sync- Simple Inventory Update, which makes it easy to automatically sync and import new products. It costs just $5 per month.
  • ShippingEasy, which allows you to print shipping labels with no fees. Their paid plans get free access to commercial plus pricing shipping discounts (which are typically reserved for larger businesses instead of smaller ones).
  • DropRates, which automatically sets up shipping rates by vendor and product type so you don’t lose money on shipping

Final Thoughts

Shopify plugins will get you more results with less work. They’re easy to install on your store, and if you’re on a budget, there’s just as many great free plugins as there are premium ones (as seen in this post). And if you haven’t seen a plugin here that meets your needs, don’t sweat it; there are thousands of Shopify add-ons available in the App Store that probably can.

What do you think? Do you use any of these plugins in your Shopify store? Did I miss any of your favorites? Leave us a comment and let us know what you think! 









Ana Gotter is a business writer specializing in social media and content marketing, though she writes on a variety of other niches and subjects. She can be contacted at

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