Copyright law is something that people associate with movies and that warning that comes on that warns people that those deviants engaging in video pirating will be found and prosecuted to the full extent of the law. That’s not the type of copyright that is actually most likely to affect businesses who want to create marketing videos, however, and unlike those who make a hobby out of pirating movies, businesses who violate copyright laws are likely to be found and held …
Category: Video Ad Industry
Have you ever seen an ad for a fitness app or meal plan kit and thought “I have to try that?” Maybe it makes sense for your lifestyle or speaks to a hidden desire you have. Fitness ads are most effective when they speak to aspects of identity. And brands do that in two ways. The Identity Matrix: aspirational vs. relatable content Social media has made healthy living more accessible than ever before. Now, whenever you log into Facebook, YouTube, …
The musical theme to Jaws has become synonymous with dread, the slow build to a terrifying moment. Its few bars bring the shark to life instantly. As soon as you recognize it, it’s already too late. Background music is a shortcut to emotions. It expresses feelings before we’re even consciously aware of them. In a talk given to neuroscientists, composer Joel Douek put it this way: “Unlike eyes, ears can detect phenomena in any direction without having to be focused …
When most people hear the phrase “Google Ads,” their first thoughts immediately jump to the conventional search ads that will be displayed at the top of a user’s results pages. These are, without a doubt, an essential part of the Google ad platform. Display ads, however, are also an important part of Google Ads, even though they don’t always get quite as much attention. The display network (previously referred to as Google AdSense before a recent name change) allows advertisers …
When you’re creating video content for your marketing campaigns, how do you decide which selling points, emotional appeals, and stories will resonate most with your audience? What about different segments within your main audience? Whether you do it intentionally or not, you’re likely considering some version of a buyer persona when deciding what messages your audience would be most responsive to. In this post, we’re going to discuss how to create buyer personas that actually work and how you can …