In my experience working with clients, I’ve found that they typically struggle most with two different aspects of the Facebook Ads system itself: targeting and bidding. Targeting at least stays relatively consistent year after year (barring the partner categories shutdown that’s happening now). The bidding interface has changed radically, with updates to the interface happening around once a year or so. It’s not surprising that most people are confused by the bidding system. There’s a lot of options, and when …
Category: Video Ad Industry
Whether you’ve built a standalone app with the goal of being the next candy crush or an app that’s meant to bolster what your business already sells, promoting your app can be difficult. Not only do you have to get it in front of your target audience (which is particularly difficult for apps that don’t exist along a coinciding business, like Snapchat), but you also have to show users the value of the app, convince them to download, and then …
There’s a lot of different factors that go into creating a stellar Facebook Ad. You need the right targeting strategy, the perfect image or video, and a strong bid. All these things matter, and it’s easy for them to overshadow another crucial part of Facebook Ads: the copywriting. I’m a content marketer and copywriter by trade who started offering social media management and advertising services after I saw how heavily writing influenced success there. Being a writer first, I’ve been …
A lot of brands use YouTube Ads in attempt to get immediate conversions, treating it the same way they’d use Facebook Ads or Twitter Ads. They are, however, staunchly different platforms, and while it’s definitely possible to optimize for conversions (and get them) through YouTube Ads, using this platform to build brand awareness is actually the better choice for most businesses. In this post, you’ll learn exactly why YouTube Ads for brand awareness can be so effective and how to …
As a user, have you ever noticed that you use Facebook differently on mobile than on desktop? I have. On desktop I’ve typically visited the site deliberately, I’m more likely to click on an ad or purchase from one, and I’m more likely to take my time browsing. On mobile, I scroll faster, stopping only when something catches my attention, which is often a video, and if it’s not fitted to my screen I keep on scrolling. I’m not the …