E-commerce has definitely provided the ease and convenience that shoppers need to purchase their favorite products. With just one click of a button, they can have items delivered at their doorstep. The way consumers shop is now evolving and the world of shopping as we’ve known it from two or three decades ago are now slowly disappearing. It’s no wonder why the era of e-commerce is changing the way retailers are doing business. Over the past decade, key data trends …
Category: Social Media Marketing
The best Instagram Stories ads don’t look like any other videos on the internet. Stories are perfect for the so-called “in-between” moments. You can express yourself in real-time with authentic photos and videos taken on-the-go. The best Stories ads take on that spontaneous quality while still directing viewers towards action. Mastering Instagram Stories will deliver instant results for your brand, from higher social engagement to website visits. This is the topic of our fifth mobile video webinar, Instagram Stories Best Practices. …
Retailers in the US have two major holiday shopping dates that they deemed to be most lucrative – Black Friday on the day after Thanksgiving and Cyber Monday on the first Monday following the Thanksgiving holiday. As major retailers clamor to extend their discounted deals during the Thanksgiving weekend, Cyber Monday was created as a marketing tactic made by e-commerce retailers to persuade consumers to shop online. Understanding Cyber Monday consumer behavior As the biggest online shopping day of the …
Since the 1980s, the annual sale on the day after Thanksgiving, popularly known as Black Friday, has been a commercialized craze to mark the start of the holiday season sale in the United States. Since then, this phenomenon has grown to epic proportions that even stretched to different countries like Canada, UK, Mexico, to name a few. Consumers now regard Black Friday as an ingrained tradition that friends and family do together for the Thanksgiving weekend. Brad Tuttle from Time …
Did you know that two years ago, Snapchat followed the path of Netflix and Hulu and the one Facebook is now on and created their first original show? If you missed it, you aren’t alone. Snapchat doesn’t have quite as many users as competing platforms, and not a ton of people were going to sign up for a single show. Since then, however, Snapchat has created more original programming, and they’re now releasing Snap Originals, which is simultaneously emphasizing and …