Your brand is everything. It defines your business more than anything else. In some cases, your brand and its story can actually matter even more than the product you’re selling. Think about it; there’s likely a few thousand competitors out there (and at the very least a few hundred great alternatives) for most businesses, so what is it really that sets them apart? Brand building is something that needs to happen consistently and mostly organically, but you can absolutely use …
Category: Facebook
The new year is almost here, and it always feels a little bit like a fresh start. I know I won’t be the only one setting new goals and making resolutions for 2018. It’s common tradition, after all, to write up a string of resolutions for things we want to change about our lives. I’ll only eat out once a week, we say, or I’m going to stick to a budget, or I’ll go the gym at least three times …
User-generated content (UGC) is easily the most valuable form of marketing content you can get your hands on. As much as it pains me to say it, even the most skilled copywriter in the world couldn’t hold a handle to the wildfire effect of the images, social posts, and reviews shared by your actual customers. Think this is a hyperbole for the sake of this post? It isn’t, and we’ve got data to back it up: Sites with UGC saw …
“Show your personality,” brands are told, “Find a way to make yourself unique.” We’re shown examples from professional comedians and TV shows and even restaurants with to-die-for, drool-inducing photos when we’re told this. Sure, anyone can create a great brand with a lot of personality on social media. What a lot of blog posts and resources fail to mention is that this is much harder to do if you’re in a “boring” industry. Of course it will be easier for a …
Have you ever had that moment where you know there has to be a more efficient way to do something, but you aren’t exactly sure what it is? And then you get on Google, only to see a million results that just complicate things further? Plenty of SMBs will have that exact experience when they’re trying to decide how and where to invest their marketing budget into tools that will help them the most. Should they get social media management …