The rapid spread of COVID-19 earlier this year has prompted organizations to scale back on their marketing campaigns. With the global economic shutdown and the government mandate to work remotely, the whole world has been put on hold. As such, organizations have no choice but to push back on their major product launches or to proceed with the events virtually. With social distancing still being strictly implemented to help prevent the spread of the COVID-19 virus, social media has now …
Author: Slye Joy Serrano
Social media has now become an invaluable tool to connect and engage with your brand’s online audience. Brands who have not done so by now are definitely missing out on a lot of opportunities. A great social media marketing campaign can provide a remarkable success to your business. Most digital marketers would rave about the dominance of FB ads or the popularity of paid IG campaigns. However, businesses should not disregard the power of Twitter ads. Engagement rates on Twitter …
The COVID-19 pandemic has accelerated digital transformation across a number of industries. As a consequence, digital commerce has also grown exponentially over the past few months. Online shopping has made significant strides among consumers as they sought to replace the traditional and in-store sales channels. With the rush to meet the rising digital demand for e-commerce this year, businesses are now speculating on planning and prioritizing their marketing initiatives for the 2020 holiday season. It’s safe to say that this …
The COVID-19 disruption has been going around since Q1 of March 2020. However, the ramifications of preventive government lockdown measures are still happening to economies around the world. As the world starts to slowly get back on its feet, both brands and consumers are anticipating what the holiday season will look like this year. A lot of merchandise has currently gone on sale for 2020 spring and summer. Given the sales taking place right now, including the expected merchandise delays …
The COVID-19 outbreak has upended the lives of consumers worldwide. Most notably, it has limited the ability of people to gather together in large quantities. Deciding on what to do to be safe, especially when you consider large celebrations such as holidays, can become an anxiety-inducing process. Governments have pronounced an explicit message that COVID-19 poses an invisible threat to people, and large gatherings outside the house right now are really frowned upon. Stay-at-home orders from the government have dramatically …