At this point, COVID-19’s economic disruption can already be felt across the globe. To put it frankly, it has been a tough year for businesses this 2020. All signs indicate that while some industries are on their way to recovery, there is still a long way ahead to return to normal business operations. Many companies, whether it be big or small, have shut down their doors for what may be weeks or even months already. While some others are still …
Author: Slye Joy Serrano
Under normal circumstances, hotels will typically promote their new cuisine and opulent amenity upgrades. The rampant spread of the COVID-19 virus worldwide has led to a shift in priorities for the hospitality industry. In the age of COVID-19 mitigation, Hilton Hotels redefines the industry standard with its proactive pandemic response plans for hotel cleanliness, hygiene, and safety measures. As one of the world’s leading hospitality companies, Hilton has successfully tapped its network with partners and suppliers in the industry to …
Hyundai Motor America has proven to be ahead of the curve in implementing its COVID-19 response plan. The leading car manufacturer used various digital marketing tools to provide proactive and preventive measures on their dealerships across the United States. Hyundai has established a COVID-19 response team at all their affiliated companies to monitor the situation, minimize the risks, and prepare for all potential scenarios. Hyundai has managed to successfully pivot their digital ads to address the pandemic and used archived …
Tide is a well-established laundry detergent that also has a long history of advertising excellence–especially on TV. The brand’s unique combination of humor, brand awareness, and advertising strategy has led them to launch multiple viral ad campaigns over the past several years. In each instance, there are multiple tactics at play. Tide combines high-quality, humorous content with influencer marketing strategies, hashtag campaigns, and relatable life scenarios. In each instance, the brand offers its products as the solutions to these relatable …
A crisis can either make or break a business. Today, a global health crisis like what we are facing can either paralyze an organization or force it to thrive. Business owners understand that they can’t stay idle for so long. Organizations are now making tough decisions just to keep themselves alive. Some companies are cutting back on their marketing efforts. In some instances, they are even laying off their entire marketing team. Some companies are also cutting back on its …