The clamor for holiday shopping is here again. According to various reports from Google and BCG, 2021 has seen continuous growth in online shopping following the pandemic-induced shift to go digital in 2020. There was a consistent high share of online transactions made across most retail categories. Among the 12800 US consumers surveyed, 42% shopped online from March to October 2020, compared with 41% from October to December 2020. It is said that the more these new behaviors persist, the …
Author: Slye Joy Serrano
No one could have predicted the events of 2020. Brands had to return to the drawing board and reimagined their holiday marketing strategies to keep the business alive. The benefits of eCommerce platforms to online shoppers in 2020 paved the way for shaping this year’s 2021 holiday shopping. In 2020, consumers spent over $784 billion during the holiday season. Despite the pandemic, there was still an increase of more than 8%. It’s safe to say that there’s no reason to …
The growth of video over the past year has been unprecedented. While there has been a notable upward trend for video consumption over the past few years, the pandemic has certainly accelerated it even more. Wyzowl’s 2021 video marketing report showed that the number of businesses using video as a marketing tool, overall, has increased from 61% to 86% since 2016. In fact, a new report commissioned by the Interactive Advertising Bureau from PwC revealed that despite the initial decline …
Video is one of the biggest game-changers in marketing over the past few years. There’s no doubt that videos have become one of the most popular forms of online content consumption today. If video ads are the future of marketing, then brands are stepping into the future right now. Brands may still wonder if this is the right time to invest in video ads, if there are enough targeted consumers interested in watching their videos, or if getting into video …
In the aftermath of the global pandemic, organizations today are now competing across the globe to maintain a loyal consumer base. As a result, brands now rely on personalized and localized content to remain relevant and provide a more pleasant consumer experience against their competitors. Today’s global brands and MNCs would often customize their digital assets like their websites, social media posts, and videos. Based on geographic regions, digital content varies, and some even go so far as modifying everything …