The TikTok phenomenon has seen explosive growth over the past year. And the hype is not expected to go away anytime soon. It has over 800 million users looking for fun and exciting video content, which is an excellent opportunity to promote your brand. To be successful with TikTok advertising, you need to know the platform’s ins and outs, especially how the users interact with each other. How TikTok Works TikTok revolves around the creation of short videos that play …
Author: Slye Joy Serrano
At this point, every marketer can reach a consensus that TikTok has indeed taken the past year 2020 by storm. If current predictions are to be expected, then TikTok will be even bigger this 2021. Since its launch in 2016, TikTok has garnered a massive user base of 500 million people. The social media platform is home to over 800 million monthly active users, and it has been downloaded more than 1.5 billion times worldwide. The TikTok phenomenon is already …
2020 has been challenging, to say the least. Five weeks before the year ends, social media platforms seem to be on a roll with some brand-new features! Over the last couple of weeks, leading social media platforms launched LinkedIn Stories and Twitter Fleets. Let’s take a quick look at what it’s all about. LinkedIn Stories First introduced on Snapchat, then on Instagram and Facebook, now LinkedIn also has a “Stories” feature. Last October 2020, LinkedIn launched its own version of …
The COVID-19 pandemic has brought significant changes to the lifestyle of consumers around the world. Consequently, it has also altered their purchasing behaviors as new habits have been formed while the world has been on lockdown. These new habits will most likely shape the holiday 2020 shopping trend for 2020 and beyond. As more and more people start to drift away from traditional ATL advertising on TV, there has been significant growth for video services and streaming platforms this year. …
TikTok is the latest mobile app that is taking the world by storm. Unless you’ve been living under a rock this 2020, you’ll find that some (if not most) of the people you know have started to make videos on the app. Surprisingly, TikTok’s massive success can be largely attributed to a predominantly untapped target audience. Organizations often find this demographic to be a little challenging to connect with. However, the TikTok app might just be the gateway for brands …