Unless you’ve been living under a rock, you may have heard about TikTok by now. TikTok is a popular video-sharing app that offers a whole new level of connection with your target audience. Today everyone from influencers to celebrities and household brands is flocking TikTok. Entrepreneur noted that TikTok is the social media platform that offers the most long-term potential. There are many active users that create and consume content in a way that feels more personal. So, is TikTok …
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It’s 2022, and if brands have not yet been on board the TikTok bandwagon, well, it’s about time that they should. TikTok’s popularity has exploded over the past few years. With 800 million users speaking 39 languages across 150 markets, the platform looks like it’s definitely here to stay for good. In fact, 90% of TikTok users access the platform every day. So this year, it’s about time that brands accept the truth – TikTok trends are, in fact, more …
The rise of popular video-sharing sites like TikTok is steadily growing, and Instagram wants to beat TikTok at their own game. Nonetheless, brands are starting to jump on the bandwagon as Reels is shaping up to be one of the crucial aspects of digital marketing for 2022. Consumer expectations will constantly evolve, and brands know that they need to move along with it. Since the one billion active users on Instagram are already embracing Reels, it’s high time that brands …
The past 20 months have been transformative, to say the least. A paradigm shift from the traditional brick-and-mortar holiday shopping to a staggering rise of online eCommerce holiday shopping meant that brands needed to pivot quickly to reach consumers where they shop. The way consumers engage with brands has irrevocably changed over the past year, and as they gear up for this year’s holidays, their strategies need to adapt too. As a result, the role of social media in the …
The holiday season is here and for any brand relying on eCommerce for their holiday sales, it’s about time to get the holiday campaign underway. For some retailers and big players, the holiday promotions are already getting started. In-store shoppers will probably see some holiday decorations in their favorite stores. While leading eCommerce retailers and big brands are already giving several sneak peeks of their holiday deals. The eCommerce landscape is more competitive than ever since the market is expected …