11.11 2009 marked the beginning of the Singles’ Day shopping holiday in China, which has now grown to become the world’s largest shopping festival. Singles’ Day has become an annual event that has inspired the birth of a variety of sales days throughout China and South-East Asia. All of these dates are now collectively known as Mega Sale Days, which have become popular and more frequent across Southeast Asia. In addition to China and Southeast Asian specific dates like 11.11 …
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The growth of video over the past year has been unprecedented. While there has been a notable upward trend for video consumption over the past few years, the pandemic has certainly accelerated it even more. Wyzowl’s 2021 video marketing report showed that the number of businesses using video as a marketing tool, overall, has increased from 61% to 86% since 2016. In fact, a new report commissioned by the Interactive Advertising Bureau from PwC revealed that despite the initial decline …
Video is one of the biggest game-changers in marketing over the past few years. There’s no doubt that videos have become one of the most popular forms of online content consumption today. If video ads are the future of marketing, then brands are stepping into the future right now. Brands may still wonder if this is the right time to invest in video ads, if there are enough targeted consumers interested in watching their videos, or if getting into video …
In the aftermath of the global pandemic, organizations today are now competing across the globe to maintain a loyal consumer base. As a result, brands now rely on personalized and localized content to remain relevant and provide a more pleasant consumer experience against their competitors. Today’s global brands and MNCs would often customize their digital assets like their websites, social media posts, and videos. Based on geographic regions, digital content varies, and some even go so far as modifying everything …
In a world where consumers are getting exposed to many video ads per day, it’s becoming clear that a straightforward ad wouldn’t make much of a difference to cut through the noise. Still, brands need to also be concerned about overexposure. According to Google, whenever consumers see the same videos played repeatedly, it can lead to frustration and decreased brand equity. This is why an effective video marketing strategy is essential for brands to help maximize their video ads. Brands …