One of the biggest advantages of having a Shopify store is that the ecommerce platform really does make everything so easy for you. You can integrate with different CRMs, account softwares, payment gateways, and more. Part of that “more” is full social media integration, which I’ve found to be particularly beneficial when it comes to Instagram. The benefits are exceptional, making it easier to sell in more places, giving your customers a true omni-channel experience. In this post, we’ll take …
Tag: Shopify
Getting more sales is an excellent goal, but it’s important to recognize that not all sales are created equal. Sales of products with higher purchase values or higher profitability margins, for example, are always preferable to those of products at lower price points. Upselling will help you sell more of those high price-point products, and if you’re able to do this consistently you’ll be able to increase your profit margins significantly. But, unsurprisingly, it can be difficult to convince users …
You’ve got your store completely build and all set. Your products are all lined up. You might even have a few marketing campaigns off the ground and running. Your Shopify store is ready to go, and now you’re ready to sell. Whether you’re struggling to build brand awareness, run profitable ad campaigns, or win over customer trust once they’re on your site, there’s a lot of factors that can keep businesses from reaching their full profit potential on Shopify. So …