Emma Watson has a bookclub with more than 215,000 members, and she shares book recommendations there and on her Instagram (which has more than 47 million followers) with a note about why she recommends it. If you were an author, what would you give to have her feature your book? Imagine what it could do for prestige, sales, and awareness. Influencer marketing can be powerful– and it can yield very different types of results. They can also incite backlash, causing …
Tag: instagram marketing
Instagram just surpassed 1 billion monthly users, and the company reports that 80% of its users follow a business. But are you using your Instagram business profile to its full potential? Strong customer relationships on Instagram are extremely valuable. A 2018 survey of 22,000 retail shoppers pointed to “trust in the brand” as a top factor in determining where to purchase. Authentic interactions on Instagram (and other social media channels) build trust and contribute to long-term loyalty. Personal messages, frequent …
One of the biggest advantages of having a Shopify store is that the ecommerce platform really does make everything so easy for you. You can integrate with different CRMs, account softwares, payment gateways, and more. Part of that “more” is full social media integration, which I’ve found to be particularly beneficial when it comes to Instagram. The benefits are exceptional, making it easier to sell in more places, giving your customers a true omni-channel experience. In this post, we’ll take …
Facebook Ads is constantly updating their interface with new features, but it’s not all that often that we get new ad types all together. Instagram Story Ads is the newest ad type and placement that we’ve gotten recently, and it’s an incredible platform to include in your video marketing efforts. Because Instagram Story Ads is an entirely new ad format and is different from anything else that we’ve seen from Facebook Ads, it’s important to approach it as entirely new. …