Have you ever seen an ad for a fitness app or meal plan kit and thought “I have to try that?” Maybe it makes sense for your lifestyle or speaks to a hidden desire you have. Fitness ads are most effective when they speak to aspects of identity. And brands do that in two ways. The Identity Matrix: aspirational vs. relatable content Social media has made healthy living more accessible than ever before. Now, whenever you log into Facebook, YouTube, …
Tag: Facebook advertising
Style is personal, and Facebook fashion ads are starting to reflect that. The savviest fashion marketers on Facebook have zeroed in on their audiences, tailoring content to a sense of personal style. You, too, can design videos that resonate with your customers’ unique tastes. Here, we’ve curated some of the best recent fashion ads to inspire your next video campaign. Wander Beauty makes its audience feel seen A makeup company that shows faces is kind of a no-brainer, since focusing …
Whether you’ve built a standalone app with the goal of being the next candy crush or an app that’s meant to bolster what your business already sells, promoting your app can be difficult. Not only do you have to get it in front of your target audience (which is particularly difficult for apps that don’t exist along a coinciding business, like Snapchat), but you also have to show users the value of the app, convince them to download, and then …
When users come to your Page, one of the first things they’ll notice is your Facebook cover photo. This one image can make a huge impact on their first impression of you, your brand, and what you sell. It’s your chance to give them an introduction in who you are and what you can do for them. It’s no surprise that a business’s Facebook cover photo matters a lot. Despite this, a lot of businesses choose the first picture that …