Hyundai Motor America has proven to be ahead of the curve in implementing its COVID-19 response plan. The leading car manufacturer used various digital marketing tools to provide proactive and preventive measures on their dealerships across the United States. Hyundai has established a COVID-19 response team at all their affiliated companies to monitor the situation, minimize the risks, and prepare for all potential scenarios. Hyundai has managed to successfully pivot their digital ads to address the pandemic and used archived …
Category: Crisis Marketing
A crisis can either make or break a business. Today, a global health crisis like what we are facing can either paralyze an organization or force it to thrive. Business owners understand that they can’t stay idle for so long. Organizations are now making tough decisions just to keep themselves alive. Some companies are cutting back on their marketing efforts. In some instances, they are even laying off their entire marketing team. Some companies are also cutting back on its …
The world is still scrambling to navigate the uncertainty brought about by the COVID-19 outbreak. Businesses all over the world are facing a lot of challenging decisions such as shifting business hours, temporarily closing operations, fluctuating supply chains, and even protecting their frontline employees. These difficult decisions are made to ensure that public health and safety remain the main priority for businesses in the wake of the COVID-19 pandemic. Today’s global health crisis has also prompted organizations to rethink the …
Global communities around the world are taking the necessary measures to mitigate the spread of the COVID-19 outbreak. During these times of uncertainty, companies from all shapes and sizes are also struggling to keep themselves afloat. Daniel Sun, a VP Analyst at global research and advisory firm Gartner, noted that “Companies need to leverage a systematic approach to strengthen the resilience of their current business models to ensure their ongoing operation during COVID-19.” “CIOs can play a key role in …