You use video to stand out with your marketing, so why would you follow the same design trends as every other brand? We’ve gathered examples of cutting-edge video designs that the most innovative companies are using on Facebook, Twitter, and Instagram. We’ll walk through what not to do, and what will make your videos look great. For every tired design, we’ll show you how to swap in a fresh look for all of your marketing video needs. Everyone’s doing: Reaction …
Author: Anton Eliasson
Interview with Justin Marshall, Facebook ads expert and founder of Ad Hoc Media …
Now that Instagram is one of the fastest growing social networks, a great-looking video will attract more attention and engagement from viewers scrolling through a feed of static photos. There’s never been a better time to start with video on Instagram than right now. While video ads are gaining popularity, only one-quarter of ads on Instagram are video posts. If you’re just starting out with your Instagram account, you can take advantage of the disparity and start putting your videos …
One of the biggest challenges of e-commerce marketing is getting traction. You have a beautifully designed site and mobile app, plenty of inventory, and an efficient system for shipping and tracking orders. All this effort goes nowhere if you can’t build brand awareness. Building awareness is the earliest stage of the marketing funnel. It centers on helping people recognize and remember your company. Successful brand awareness helps potential customers recognize your products as unique, and it influences purchase decisions positively. …
A punchy call to action (CTA) is a must-have for any marketing video, but getting viewers to take the action is tricky. It’s frustrating to make a video, pay for a social ad campaign, and then see disappointing conversion rates again and again. When you’ve engaged viewers to the end of a marketing video, you’ve already done something extraordinary. With the right call to action, you can persuade people to make the leap from intrigued viewer to paying customer. With …