Instagram just surpassed 1 billion monthly users, and the company reports that 80% of its users follow a business. But are you using your Instagram business profile to its full potential? Strong customer relationships on Instagram are extremely valuable. A 2018 survey of 22,000 retail shoppers pointed to “trust in the brand” as a top factor in determining where to purchase. Authentic interactions on Instagram (and other social media channels) build trust and contribute to long-term loyalty. Personal messages, frequent …
Author: Anton Eliasson
While he’s known primarily for his musical abilities, Kanye West’s skills as a video marketer are just as remarkable. With the release of his latest album, Ye, Kanye has taken his brand to the next level visually—and in the process, he’s used a few tactics and strategies that should make every B2B marketer sit up, take notice, and recognize the greatness of the work that’s on display. If you haven’t yet seen what I’m talking about, then open up his …
If you own a small business, you might think you don’t have the resources or the time to make videos for Facebook. Maybe you’re fresh out of marketing ideas, and it seems like every video has been done before. But Facebook marketing is essential to building a brand. Lots of businesses have been in your shoes and have made effective marketing videos without investing much time or money at all. Trying out new videos is not only quick and easy, …
As TV ads decline, more people are watching, sharing, and engaging with video on social media. That means for marketers, it’s time to build a strong Facebook video strategy. While Facebook’s algorithm continues to de-prioritize content produced by Pages, videos are still your best bet when it comes to attracting and engaging your audience. But if your videos aren’t tied to a strategy, you might as well be working in the dark. One stunning statistic from a 2018 report states …
Video effects are tools of engagement, working on a subconscious level to make viewing more enjoyable. Special effects tighten transitions, enhance storytelling, and, of course, add “wow” factor. You don’t have to be a production wizard to add them in. After all, we’re not talking about dragons, space travel, or pyrotechnics. We just mean creative transitions, dynamic design, and other basic techniques that will make your next ad look and sound the way you want it to. Adding a few …