A few years ago when Instagram Stories first rolled out, I didn’t think much of them. Why would people be interested in fleeting, disappears-after-24-hours content? And why would brands want to create them, when they would only have such a short lifespan? Clearly, I was wrong. Stories have become one of the most popular features on social media, and have now branched out from Instagram (who copied the idea from Snapchat) to Facebook, and now even to YouTube. It’s undeniable …
Author: Ana Gotter
Ana Gotter
Ana Gotter is a business writer specializing in social media and content marketing, though she writes on a variety of other niches and subjects. She can be contacted at anagotter.com.
When done well, direct consumer advertising on Facebook can offer powerful profit growth. But all ad strategy is not created equally, and this is one area where you can’t see success if you’re only willing to dip a toe or two in the water. Ready to go full hilt? Keep reading to learn our tried and true strategy for D2C marketers who are ready for their campaigns to make more of an impact. First, take note of a few qualities …
Instagram Stories are a fantastic way to share photo and video content with your audience–without a lot of fanfare, if you want. In fact, it’s incredibly easy to create short, informal Stories in two minutes or less. With 1 billion people actively using Instagram every month and 500 million of them using Stories daily, creating Story content is a brand signal boost you can’t afford to miss out on. But, like all content, making and posting Stories can get time-consuming. …
Facebook Ads can be exhausting to learn, but the system is a marketer’s dream once they start to figure it out. There is so much customization potential, allowing incredible creative options and insanely detailed targeting criteria that you can choose from, and all you need to know is how to leverage it. In the past few years, Facebook has done a lot to both give advertisers more control over their campaigns as well as to give them the option to …
In business, inclusivity of prime importance. It helps you reach your audience and makes your product, content, or service easily accessible by all people–even those who can’t see or hear but want to learn from your content. Luckily, there are several ways to make your video content both inclusive and accessible. Let’s take a look at a few ways you can make that happen for your audience. What Exactly Is Video Accessibility? Video accessibility is the ability of disabled persons …