There are a lot of different marketing strategies that brands will consider when choosing which platforms to focus on when it comes to promoting their products and services. You’ve got PPC, social, SEO, influencer marketing, word of mouth campaigns, referral programs, and so, so much more. What some brands forget, however, is that some of these campaigns are strengthened when they go cross-platform, leveraging the strengths of two different channels together. Rothy’s understands this as well as anyone, as they’ve …
Author: Ana Gotter
Ana Gotter
Ana Gotter is a business writer specializing in social media and content marketing, though she writes on a variety of other niches and subjects. She can be contacted at anagotter.com.
Social media is moving faster than ever before, and brands need to keep up or they’ll be left behind. I know that this is a pretty big, sweeping statement, but it’s also true. The half-life of the average social media post on the majority of platforms are decreasing, especially for branded content, just because there’s so much content out there. New posts are published so quickly that everything else is fading into the background quickly, requiring fresh, nearly-daily content if …
When you’re creating video content for social media, there are a ton of decisions to make. Which platform (or platforms) do you want to create the video for, and what audience are you targeting, and are you going to optimize it for search and accessibility? What style do you want to go for, and what goal is it accomplishing? One of the decisions that is often last until the last minute may seem like a small detail, but it actually …
When we talk to potential clients about signing up for Shakr so that we can help them scale their video campaigns, one concern that we hear is about the struggle brands face when it comes to shooting insanely high-quality video clips and obtaining those images. Many feel that this is an enormous barrier of entry keeping them out of video advertising. They couldn’t be more wrong. Sure, those stunning, unbelievably gorgeous and crystal-clear videos are definitely appealing to users, and …
Gone are the days when brands can rely on a single video and hope it will appeal to their entire audience, using generic content for mass appeal. Now, with users regularly seeing custom-for-them videos regularly on Facebook sharing birthday messages, their top fans, and their best memories from a year, consumers are expecting more personalization. Considering the sheer amount of video content flooding the feeds, personalization is the way to make sure that your ads stand out and are memorable …