When most businesses are shaping out their social media strategy, Facebook is at the top of their list. Then often Instagram, and maybe Twitter. YouTube is sometimes the social media channel that’s considered last. Some businesses don’t see it as immediately valuable because things don’t go viral natively the same way that they do on Facebook, and video marketing is of course more time intensive. If you aren’t carefully considering YouTube, you should. And if you are using YouTube, you …
Tag: YouTube
With advanced tracking pixels and today’s current technology, it doesn’t seem like it would be so hard to figure out how effective your PPC ad campaigns are. Someone sees an ad, they click, they buy. Super straight forward, right? In reality, conversion funnels are often more complex than that. Users often need to see an ad from the same brand multiple times before they’ll be comfortable enough to click, let alone convert. And those initial ads may not be attributed …
Does your small business have a YouTube channel? If you’re like most SMBs, the answer to that question is no. And a large percentage of the SMBs that do have a YouTube channel chronically neglect it. Well, who can blame them? Small businesses have to juggle multiple facets of the business that are more to the core, so to speak — something like business development, accounting and bookkeeping for small businesses, or operations among other things. While YouTube isn’t the …
If you’ve been following this blog, then you will have probably noticed over the past few weeks that we’re on a bit of a YouTube kick at the moment. The focus, as ever, has been on marketing, and we’re going to continue now with a relatively new YouTube tool that will help give your promotional videos an extra special boost when you broadcast them – YouTube Cards. What Are YouTube Cards? Well, actually, to just call them “YouTube Cards” doesn’t …