As we’ve covered earlier, Facebook is making some serious waves in the video marketing world. Indeed, it has emerged to become the one and only true rival to the network that has, up until recently, always proven to be the absolute dominant force in online video – YouTube. However, we’ve covered the power of the Facebook video ad quite extensively over the past 6 weeks or so – and, as such, if you’re looking for tips on how to make …
Tag: youtube advertising
Video marketing on YouTube is massive. Nay, it’s bigger than that. YouTube is MAHOOSIVE!! It’s colossus. Titanic. Gargantuan. Astronomical – or any other synonymic adjectives for “extremely large” you can think of, which in reference to most things would be nothing but hyperbole, but, in the case of YouTube, are right on the money. Often cited as the second largest search engine on the web, it is indeed the third most visited site, being pipped only by Facebook (in second) …
For about a decade now, YouTube has dominated online video. And, covering roughly the same timeframe, Facebook has dominated online social networking. Indeed, whilst these two giants kept to their own devices – one as a platform for publishing and sharing video content, and the other for publishing and sharing status updates and photos – it’s fair to say that, largely, there has never really emerged a serious contender for either platform. Sure, we’ve got Twitter, LinkedIn, Google+ and, more …
Video ads are growing fast, and saw 17% year-on-year from 2012 to 2013. In fact, according to the 2013 Online Advertising Revenue Report from the IAB and PWC, video ads and mobile are the only two segments in the online advertising space that are actually growing.