The COVID-19 disruption has been going around since Q1 of March 2020. However, the ramifications of preventive government lockdown measures are still happening to economies around the world. As the world starts to slowly get back on its feet, both brands and consumers are anticipating what the holiday season will look like this year. A lot of merchandise has currently gone on sale for 2020 spring and summer. Given the sales taking place right now, including the expected merchandise delays …
Tag: video marketing hacks
When you think of IKEA, there are a few things that you likely think of, and normally in this order: Enormous stores that are fun to look at and are filled with furniture that’s a nightmare to put together. Sweedish meatballs. That iconic blue and yellow logo. While it would be fascinating to see how we could turn a marketing blog post into an article about Sweedish meatballs, we all know that the focus here is going to be on …
Video marketing has become a major force within modern advertising campaigns, social communication, and brand outreach. Recent HubSpot research shows that a majority of consumers prefer videos from favored brands over other types of content, including email newsletters and blog articles. What video marketers have in common with everyone else in advertising and communications is the need to collaborate effectively on projects. Happily, more tools exist to meet this need than ever before. Read on for a look at which …
Video makes the marketing world go ’round. That’s what it feels like right now, at least, with “use more video” showing up as a best practice in a majority of blogs on marketing. Businesses are being encouraged to use video in blogs, content marketing, social media marketing, and even email. Customers don’t just like it; they’re starting to expect it. All that being said, the world of video marketing is changing. It hasn’t always looked like what it is now, and …
The musical theme to Jaws has become synonymous with dread, the slow build to a terrifying moment. Its few bars bring the shark to life instantly. As soon as you recognize it, it’s already too late. Background music is a shortcut to emotions. It expresses feelings before we’re even consciously aware of them. In a talk given to neuroscientists, composer Joel Douek put it this way: “Unlike eyes, ears can detect phenomena in any direction without having to be focused …