For most social platforms, you have up to 5 seconds to capture a users’ interest before they click away. On some, you have as little as three seconds. And here’s the kicker: in many cases, you need to capture viewer interest without any sound. It’s not all that hard to create a strong video. It’s a lot harder to make viewers care in the same amount of time it takes to ask someone “how are you doing today?” It clearly …
Tag: social media videos
Video is everything on social media right now; it’s ranking higher in the feeds of platforms with content-ranking algorithms, and social audiences are responding to it—and sharing it—in higher number than ever before. Because of this, all brands should be increasing the amount of video content they’re sharing on social media—and many are. Here’s the catch: while your business is shuffling to get create more videos to connect with your audience on social media, every other business out there is …
Close your eyes for a second, and think about the last social media video that you remember seeing. If you’re like a large majority of daily social media users, it’s probably a video that you saw within the last few hours. What was the video? Was it a tutorial showing you how to make easy chicken parmesan, or a video from a business explaining why they work with certain nonprofits? Or maybe it was an interview with a CEO or …